northern european quality james roy yacht design director bmt nigel gee ltd. 16-17 april 2013
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Northern European Quality
James RoyYacht Design DirectorBMT Nigel Gee Ltd.
16-17 April 2013
V2
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Quality
Time
Cost
Time
Quality
Cost
KNOW YOUR BRAND VALUES
And stick to them.
Commodity
Brand
Commodity
ImproveProduct
HigherPremium
StrongerBrand
Stick to your brand valuesIt’s Not All About Price
Don’t be so focused on price.
Cost of achieving quality
Cost of rectifying defects
Total cost of quality
COST
Low
High
Quality PerfectionRubbish
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Best Value?
Hemisphere with fireworks?
Stick to your brand valuesIt’s not all about price
PROCESSMake it enjoyable – for everyone.
Process related image?
Stick to your brand valuesIt’s Not All About Price
Make the process enjoyablePlay to Your Strengths
Subcontract where you need to.
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YOU CAN DO ANYTHING, BUT NOT EVERYTHING.- David Allen
Stick to your brand valuesIt’s not all about price
Make the process enjoyablePlay to your strengths
ENVIRONMENT
Why try to build a perfect product in an imperfect environment
“ “
Ron Dennis, McLaren
QUALITY
Image size / working area15.8cm v 23.2cm
No border
Shipyard Welcome Image
Stick to your brand valuesIt’s not all about price
Make the process enjoyablePlay to your strengths
Environment must be rightJudgment
First Impressions Count.
Welcome on board – transom of a superyacht
Material Selection, Panel Fit, Paint Finish, Serviceability, Robustness, Noise & Vibration etc
NorthernEuropeanQuality
Process
Environment
Technology
Confidence Perception
Brand Value, or Value in Brand
Practical Quality Matters
Stick to your brand valuesIt’s not all about price
Make the process enjoyablePlay to your strengths
Environment must be rightFirst impressions count
Thank youQuestions?
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