norwegian state lottery - bclc · 2020-06-13 · norwegian state lottery new horizons 2020 per...

NORWEGIAN STATE LOTTERY

New Horizons 2020

Per Einar KarlsenResponsible Gaming

mailto:perek@norsk-tipping.no

The information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of Norsk Tipping / Norwegian State Lottery

• Film : Give the XXXXXX a chance

23.03.2020Norsk Tipping AS 2

Norway

• Population: 5,6 million

Norsk Tipping

• 100 % State Owned

• Est. 1948

• Monopoly model

• 420 employees

• 2019 profits, Euro 570 million

• Beneficiaries : Sports, Culture, Humanitarian, Health Care and othervoluntary organizations

© Norsk Tipping

Our three-part social mission

23.03.2020Norsk Tipping AS4

Attractive games Responsible gaming Surplus to good

causes

© Norsk Tipping

Kundeutviklingen er positiv

0

20,000

40,000

60,000

80,000

100,000

120,000

0

500,000

1,000,000

1,500,000

2,000,000

2013 2014 2015 2016 2017 2018

Num

ber o

f new

cus

tom

ers

Num

ber o

f act

ive

cust

omer

s

Spillere Nye spillere

Customer development is positive© Norsk Tipping

41344427

49835222

5500 55235700

3000

3500

4000

4500

5000

5500

6000

2013 2014 2015 2016 2017 2018 2019

7

Company profile

mill

+ 3.7 % - NOK 200 MILL./ USD 20 MILL.

mill mill

mill

40.200 8.150 5.700

2,040 3.647 59 %

REVENUE ggr PROFITS

PLAYERS RETAILERS Digital SHARE

8

Company profile

Norsk Tipping ASThe Norwegian State Lottery

66%of the market

>2millions players

Preventproblemgambling

The KEYS!

• An electronic ID on a personal level! (mandatory since 2009)

• Enables totally new ways and possibilities in RG (and avoiding fraud and money laundering)

Player

Games

ID

Consumption of …

11

+

Omni channel ID & payment solution/RG solution

23.03.2020Norsk Tipping AS 12

Retailer VLTWeb Mobile

Lottery Sports VLT/EGMCasino (Internet)

Games:

In-line

Max USD 2 200

Scratchtickets

Max USD 1 200(USD 500 daily)

Max USD 500(USD 100 daily)

Norsk Tipping

Offshore betting companies

Source:Norsk Tippings kundetall – Norsk Tipping

Offshore betting– Lotteritilsynet og rapporten Grenselausepengespel

Digitalcustomer

development

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96

IVT

Spill i kasse

Mobil

Kommisjonær

Internett

14

New reality

all customersIVT

Mobile

Retailers

web

In lane

In-game limitations

ID

Limits

No thanks!

Tools

Info

Inter-vention

Responsible Gaming Framework

23.03.2020Norsk Tipping AS 16

If you know everything about the players …

?

Knowledge

Duty of care

23.03.2020Norsk Tipping AS 18

Playscan

Player data (+self reporting) risk level analysis

Playscan• Analyse the behaviour of all players

and categorize them in risk levels

High risk (+/- 1,4%)

Low risk (+/- 95,6%)

Medium risk (+/- 3%)

23.03.2020Norsk Tipping AS 20

RG knowledgeExamples

2%

91%

7%

VLT:

21

No thanks! Welcome bonus

VIP-program

Autoplay

Marketing to playersat risk (

Free spins

0.5% 0.6% 0.0% 0.4% 0.1%

71%

91%

37%

17% 15%

15%

7%

38%

29%44%

13%2%

25%

53%41%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

NT totalt Lotteri Sport Instaspill Terminalspill

Share GGR 24 - 31, 2019

Grå Grønn Gul Rød

RG KPI

23.03.2020Norsk Tipping AS 22

Conv.

actions

Playscan-index:

Forrige gang

(t.o.m. uke 31)

11 745 [8 249]

Proaktive calls:previous

(t.o.m. juli)

9251173

Max.loss limit (month)Previous

819 959 [800 149]Limits set - Number of players :

Limit Hits (>90%):

22 162 [24 026](juli) (mai)

Active h-risk player per week:previous

(uke 24 - 31)

19 107 [19 592](average)

0% 4% 1%

(mai)

Number of calls - year:

(hvorav 33 oppfølgingssamtaler)

(week 19 - 23)

82%

56%

1%0%

24

RG – Annual risktrendsKPI: Playscan index

24

4

-20,000

-15,000

-10,000

-5,000

0

5,000

10,000

15,000

20,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Playscanindeks 2019 Akkumulert indeks 2019 Akkumulert indeks 2018

1. Log betting (sports) amount wagered2. Log amount theroretical loss3. Log. Number og games played4. Log max sessions/played/number og days with multiple sessions5. Log number of deposits per day played6. Log. Number of worktime/time slots played7. Log number og limit hits/increase8. Age (3 groups risk diff/.)9. Log Amount base deposit

Playscan:5 weeks of dataspending > USD 50

7-9 parameters

Positive

Negative

Category - RG Indicators – nov. 2019

VLT

Oddsen

KongKasino

Long term High risk players:

[Red > 50% of previous 52 week]

15 929

Number of big looser

[Loss > USD 1000 per month]

5 388

High risk playerPer month:

[Uniqe C per mnd]

29 261

Share of GGR [%]fra røde, gule og grønne spillere

[Uniqe C per mnd]

Knowledge

Duty of care

Obligation!

Thank you!

Per Einar Karlsen

mailto: perek@norsk-tipping.no

Phone: +47-90790087

LinkedIn:

https://www.linkedin.com/in/per-einar-karlsen-b53a28