nsa linkedin with konnected klown

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David Newman's presentation at the 2012 National Speakers Association National Convention in Indianapolis, IN on the power and potential of using LinkedIn for marketing and sales.

TRANSCRIPT

e: david@doitmarketing.com | p: 610.716.5984

LinkedIn Strategies:Konnect for Kash

(by Konnected Klown)

David Newman

e: david@doitmarketing.com | p: 610.716.5984

Big Idea

e: david@doitmarketing.com | p: 610.716.5984

Bad News…

VOLUNTARY

ATTENTION

e: david@doitmarketing.com | p: 610.716.5984

More Bad News…

e: david@doitmarketing.com | p: 610.716.5984

Rethink WHY and HOW People Buy

People Buy from Friends10,000BC-1945AD

People Buy from Strangers1945-1995

People Buy Online1995-2005

People Buy from Experts and Because of Friends

2005-2020

e: david@doitmarketing.com | p: 610.716.5984

Find PROSPECT-centered Groups

e: david@doitmarketing.com | p: 610.716.5984

Join PROSPECT-centered Groups

• Meetings – Events – Conference – Convention

• Association: ASAE – HSMAI – NSA • Industry: Engineering – Real Estate –

Law • Function: HR – Sales – Marketing –

Training • You can join 50... So join 50!!

e: david@doitmarketing.com | p: 610.716.5984

Groups Allow You to Konnect

e: david@doitmarketing.com | p: 610.716.5984

Step 1: Konnect

I'd like to put my professional network on LinkedIn at your disposal. After we connect, if there's someone to whom you'd like a personal introduction, just let me know. If you prefer not to connect at this time, please archive this message now. Thanks in advance.

e: david@doitmarketing.com | p: 610.716.5984

Step 2: Konnect for Kash

I’m glad to be connected to you on LinkedIn and wanted to reach out to you personally. My expertise is in helping [YOUR WHO] raise the bar even further on [EXPERTISE/VALUE]. If a conversation about your situation would be of value, please do get in touch. -- [Your Name] [Your Phone]

e: david@doitmarketing.com | p: 610.716.5984

Step 3: Targeted Prospecting

Hi [NAME],I'm not sure if you can help me, but I am hoping you might point me in the right direction.

I have some research we put together specifically for [TITLE]. I am not sure if this would be of value for [COMPANY](from what I read on your website, I think it might be), and I would like to connect with the right person to find out. Any help you could provide would be very greatly appreciated.

Warmest regards,[YOUR NAME]

e: david@doitmarketing.com | p: 610.716.5984

Step 4: Ask for Speaking!Hi Susan, This is David Newman. I speak to groups of [WHO] who want to [OUTCOME] and [RESULT]. I’m writing to see if a program like this might be valuable for your members.

Hi Susan, This is Jane Buck. I speak to groups of bankers who want to get more small business banking customers and boost both deposits and lending. I’m writing to see if a program like this might be valuable for your members.

Hi Susan, This is Betsy Ross. I speak to groups of cancer patients who want to feel good and look great even during treatment. I’m writing to see if a program like this might be valuable for your patients and nurses.

e: david@doitmarketing.com | p: 610.716.5984

Make Sure This Sticks!

• Email me, call me, put me on your team• Get your FREE Social Media Starter Kit• Visit www.doitmarketing.com for more

resources

e: david@doitmarketing.com | p: 610.716.5984

“Hey David, Great Stuff! What Else Could We Do

Together?”• Thanks for asking!• Work with me 1-on-1:• http://www.doitmarketing.com/marketing-c

oach/

• Simple Marketing Success program starts 9/5/12:

• http://www.SimpleMarketingSuccess.com • Let me know if you’d like to discuss…

Thank YOU!

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