nsbc point of sale and campaign update: 2012 pfdma conference

Fred Messmann, Deputy DirectorRachel Johnson, Communications DirectorNational Safe Boating CouncilJune 12, 2012

National 501(c)3 non-profit organization

Dedicated to promoting a safer recreational boating experienceOutreachEducationTraining

Strategic Plan of the National Recreational Boating Safety Program (2012-2016)

Objective 2 Boating Safety Outreach, Primarily Strategy 2.8, Deliver Messages Via Marine Dealer Network

Objective 8 Operator Compliance-USCG Required Safety Equipment, primarily Strategy 8.2, Analyze Required and Recommended Equipment

USCG published Area of Interest for non-profit grants, Produce, and Distribute “Vessel Point of Sale” Training Program Designed for Employees of Marine Distributors, Marinas, and Marina Stores

Partnered with Personal Floatation Device Manufacturers Association (PFDMA), and Association of Marina Industries (AMI)

Interest to include Marine Retailers Association of America (MRAA) and others

Four Components in the Grant1. Training for marine industry personnel, video

production to include testing and certification2. Development and distribution partnering with

AMI3. Life Jacket partnering with PFDMA4. Life Jacket targeting getting children into

properly fitted life jackets(Fifth component, print material, not funded)

• Key: Boating Safety Advocates and Industry Working Together

• Boating Safety Advocates and Retail have the same Customer• Different Motives – Sales for Safety and Wear vs.

Sale for Profit

• Water Sports Industry Association (WSIA) – suggestion at last year’s conference is true• “Point of Safe” / “Point of Sale” –

Interchangeable

USCG Requested Development to Include:

Federal Carriage Requirements Content of USCG “Safety Package” often

included in boat sales by marine industryImportance of life jacket wearAvailability of RBS safety coursesVessel safety checksProper register DSC, VHF-FM radiosInfo on approved alternatives to required

equipment, life jackets and VDS

Development Will Consider:

FAQ included in grant application based on three years experience

Lessons Learned from previous fast track grant on Point of Sale that developed the pull up banner

Input from manufacturers, retail and marine industry

USCG approval, accuracy and grant goals being met, Joe Carro, USCG HQ, grant technical manager

Strategy 8.2 to Evaluate:

Re-boarding laddersAnchor and ground tackleVHF radioPLB and EPIRBPersonal lightsAutomatic fire extinguishersAutomated External Defibrillators (AED)

Strategy 8.2 continued

Different specification Personal Flotation DeviceLife Raft Inflatable Buoyant Apparatus (IBA)Helmets PWC’sRedesigned electronic charting man overboard

function

Include accepted recommendations in the video training component

The “Team” is under development with the PFDMA conference acting as kick off for scoping and topic subject matter experts

Fred Messmann, chair Virgil Chambers, NSBC Pam Dillon, NASBLA Rachel Johnson, NSBC outreach Objective 2 PFDMA, all life jacket components, Objective 4 AMI, all distribution components, strategy 2.8 USCGAUX, Strategy 2.8 - Marine Dealer Visitation Bob Sweet, USPS PPG, Jim Parraco and Jason Bedogne, video and testing

Strategic Plan of the National Recreational

Boating Safety Program (2012-2016):

• Objective 2: Boating Safety Outreach• Objective 4: Life Jacket Wear• Strategy 11.2: Provide Public Access to Effective Grant Products

April – May 2012

• 1,130 placements

• Ad equivalency of more than $1 million

• Over 380 million impressions

• 2012 Press Kit

• Magnetic Postcard

• Mailer

• Lenticular Postcard

• Press Releases

Saved by the Jacket Stories

• May 19, 2012

• Goal: To promote the importance of life jacket wear and boating safety• Industry Partners:

• iSi Components• Leland, Ltd.• Halkey-Roberts

• Retail Partners:• West Marine• Cabela’s

33 Applications Received – 12 Selected

$24,000 in resources/ funding

Coordinated effort with NASBLA

Prepare instructor candidates to teach effective NASBLA-approved basic boating safety courses to recreational boaters

Boating Practices/ Standards

Teaching Techniques/ Interactive Methods

Defensive boat handling instructor course focusing on maneuvers and techniques

Five courses offered from April – August 2012

Fred Messmann - deputy@safeboatingcouncil.orgRachel Johnson - outreach@safeboatingcouncil.org

National Safe Boating Council(703) 361-4294

Facebook.com/NationalSafeBoatingCouncilTwitter.com/SafeBoatCouncilYouTube.com/OutreachNSBC