data analysis and business intelligence · launching a new product ... impact of campaign on sale...
TRANSCRIPT
![Page 2: Data Analysis and Business Intelligence · Launching a New product ... Impact of campaign on Sale Increment and Decrement in Sale Market Research - Surveys 8 By Nikesh Bajaj. Business](https://reader034.vdocument.in/reader034/viewer/2022042218/5ec4981ce147045b4071a8d2/html5/thumbnails/2.jpg)
Overview
Introduction to Data Analysis
Business Intelligence
Overview of
Statistics
Database Management
SQL Server and Queries
Software Tools to be used
2 By Nikesh Bajaj
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Introduction
Data Analysis
Business Intelligence
Where it is used?
What Organizations expect from you?
What we are going to cover in Training?
By Nikesh Bajaj3
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Data Analysis
What?
Where?
How?
By Nikesh Bajaj4
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Business Intelligence
How Business uses Data Analysis?
What they care about?
What they want?
How they do it?
By Nikesh Bajaj5
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Data Analysis and Business
Lot’s of Data is Available
your job is to make sense of it
Clean and Organize your data
Visualize it (Excel/SAS/R)
Draw the Conclusion
Predict the future by experimenting and testing
Hypothesis
Display the finding with clear visualization
By Nikesh Bajaj6
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Examples –Case Study
Recommending products to costumers
eBay, Facebook, Flipkart, etc.
Daily Sales and costumers profiling
Reliance, Best Price, Big Bazar, Easy Day
Predicting Loan Defaulter
ICICI, Kotak Mahindra
Launching a New product
Cost, Quality, Quantity, Label, Area, Class
Adds,
By Nikesh Bajaj7
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Examples –Case Study
Sales of a product
Area, Effect of Adds, Sales Rep.
Cutting pricing on Advertisements
Complete Case
Impact of campaign on Sale
Increment and Decrement in Sale
Market Research - Surveys
By Nikesh Bajaj8
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Business Intelligence
Product developer researching viability of
new product
Marketing Manager gauging effectiveness
of a campaign
Salesmen presenting data to client
By Nikesh Bajaj9
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Conclusion
What is Data Analysis?
Business Intelligence?
By Nikesh Bajaj10
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Course Structure
Statistics: Computation and Interpretation
Excel
Data Analysis
Using SAS, Excel and R*
Dashboard Designing
using Excel/ VBA
Database
SQL, Server and Query, DBMS etc
By Nikesh Bajaj11
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Course Structure
Case Studies
Project Work with Given Data
By Nikesh Bajaj12
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References
Book: First Head “Statistics” O’Relley
http://www.statistics.com/
By Nikesh Bajaj13
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Software Tools
Microsoft Excel
SAS * (More in Demand)
SQL/DBMS
R (Freeware, used in Academics)
XL miner/
DMExpress/Informatica (used in CTS)
Microsoft BI
OLAP, Tableau, Spotfire, Qlikview
By Nikesh Bajaj14
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Overview
DBMS
SQL
DATA Mining
Statistics
By Nikesh Bajaj15
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Let’s See things
as Data Analyst
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Your first day at Job as Data Analyst
You are sent a report to review and
draw you analysis for sale to increase
By Nikesh Bajaj17
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What you see?
By Nikesh Bajaj18
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Data Analyst
Good Data Analyst always want to see the Data
first
Data Analysis covers lots of skills and activities
But Good Data analysis always go through basic
process and think carefully about the problem
By Nikesh Bajaj19
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Data Analyst
Define your problem first
Data analysis is all about breaking problem
and data into smaller pieces
Analysis and draw your conclusion
Finally put everything back and
recommend or make a decisionBy Nikesh Bajaj20
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Data Visualization
–Charts and Graphs
Nikesh Bajaj
Asst. Prof., ECE Dept.
Lovely Professional University
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Statistics: Everywhere
Statistics are numbers that
summarize raw facts and
figures in some meaning full
way
By Nikesh Bajaj23
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Why Statistics?
To know what’s really going on
You’ll be able to make objective decision,
make accurate prediction
??: Can be lie or misleading
Without it you can be fooled
With it, you are in “strong position”
You are much better “equipped”
By Nikesh Bajaj24
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Example
What you can say about this??
??? What’s going on?By Nikesh Bajaj25
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Statistics
What would you do first with any given
data??
Plots and Visualize it
By Nikesh Bajaj26
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??
By Nikesh Bajaj27
?
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So
Choose right chart for your Data
Which one?
Bar Graph
Pie Chart
Continues Plot
Discrete
Histogram
By Nikesh Bajaj28
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When frequency is given
Games of different
Relative FrequencyBy Nikesh Bajaj29
Pie Chart
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Costumer Satisfaction
Pie-Chart –Not usefulBy Nikesh Bajaj30
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When Pie chart is used
By Nikesh Bajaj31
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Bar Chart- Horizontal
By Nikesh Bajaj32
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Bar Chart - Vertical
Greater degree of Precession
When category are roughly of same size
By Nikesh Bajaj33
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Bar Chart
By Nikesh Bajaj34
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Percentage or
Frequency
By Nikesh Bajaj35
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Problem Key Points
By Nikesh Bajaj36
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???
Dealing with Multiple set of Data
By Nikesh Bajaj37
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Segmented Bar Chart
By Nikesh Bajaj38
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Another Kind of Chart
By Nikesh Bajaj39
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Exercise
By Nikesh Bajaj40
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Another Problem: New Game
Org. is testing new game with group of
volunteers, Here is data
What chart you would use?
By Nikesh Bajaj41
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Data: Category Vs Number
Category or Numerical or
Qualitative Data Quantitative Data
By Nikesh Bajaj42
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Histogram
By Nikesh Bajaj43
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Histogram
Plot it……
By Nikesh Bajaj44
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Plot Histogram
# of people spend Hours on game
By Nikesh Bajaj45
HW
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Questions
Recognize and Interpret
By Nikesh Bajaj46
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Conclude
Pie-Chart
Bar Graph
Vertical
Horizontal
Segmented
other
Histogram
By Nikesh Bajaj47
Percentage or
Frequency plot
Categorical or
numerical data
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Statistics
Descriptive Statistics
Inferential Statistics
By Nikesh Bajaj48