nsc2015 - workshop digital marketing

DIGITAL MARKETING

DIGITALMARKETING?

THEPOWEROF

Physical

Social

Web

SearchContent

Content: central piece marketing strategy - the brand messageWeb: core primary channel of digital - everything digital starts hereSocial & Search: secondary channel of digital - supports brand reachPhysical: core primary distribution channel to shape deep brand connection

Basics of

DIGITALMARKETING

AIESEC Brand

AIESEC has the unique power of a huge physical presence, it presents an opportunity to merge the digital to physical brand & marketing

Marketing today as we know it is becoming digital by default.

Digital marketing will cease to exist in the future as it

becomes marketing itself.

Bad water kills more childrenthan war.

Because it hits the heart and soul, not just our logic and brain. It

activates the “why.”

VIRTUALMARKETING

HOW IS IT GOING IN YOUR

ENTITY?

Let’s draw a mind map!

1. Grab the flipchart.

2. Draw your social media accounts

3. Put your digital contents there.

4. Analysis time!

So how do you get closerto your customers?

Ask this to your self.

What is it about AIESEC that keeps you around?

When did you first became aware of AIESEC?

What convinced you to join AIESEC?

Awareness

Consideration

Value Delivery

MARKETINGFUNNEL

Decent link clicks but the title wasn’t as impactful as it could be - living

diversity for world peace is too vague

High graphic engagement as the message connects with a “spirit of the

now”

Link clicks are super high because the “title” signals something of

importance — like the association with the UN brand - 1423 clicks.

Articles have lower engagement but higher reach

Text-graphics are great for social sharing as they convey a short

and concise message - it is friendly in a timeline scrolling

world

COMING SOONOn AIESEC in Indonesia’s digital marketing scene.

ENTITYPAGE

ENTITYPAGE

ENTITYACCOUNT

ENTITYPAGE

ENTITYACCOUNT

INTEGRATEDPROMOTIONPLATFORM

WEBSITE

DIGITAL MARKETING TEAM

Now What?

REVISE YOUR DIGITAL MARKETING MINDMAP. Take into consideration about the opportunities available of AIESEC in Indonesia

…that everything is gonna be awesome.