nsc2015 - functional slot bd
TRANSCRIPT
Functional Reality & Botton Up Input
-BD Team-Lay Lee, Husny, Ayux
Session Objectives
To Equip you with the clear picture of BD’s Job
Understanding the KPI of BD and the Measure
ment
Defining the focus for one
semester ahead
What do we do???
WELCOME TO BUSINESS
DEVELOPMENT SIS!!
ER?BD?
ERBD?PROGRAM SALES?
What makes them different???
WHAT DO WE DO AS BD?
Stakeholder
Enaggement
Making LC
financially
Sustainable in it’s
local environm
ent
Partnership
Management
Striking for long
term partnersh
ip
Creating exchange opportuni
ties for all
AIESEC Programs
Executing external relevant events
for AIESEC
REMEMBER THIS...
Some of you are still on yellow parts
#Cedih
Market Researc
h
MARKET RESEARCH IS NOT COMPANY LIST!!!
Market Research is about you do the external analysis that may impact your product. The valuable information covers:
1. Size of the company you tap for certain product2. CSR history/ Report3. Programs on the company/ institutions you
tapped in4. Consists of 2 variables that impact your product5. Profile of Government in your entity6. External trends in your city
Further info https://www.qualtrics.com/blog/marketing-research-process/
Why do you need to develop your
product?
Product Develop
ment
Product Development process
Cold Calls/ Email
How many percent of your sales calls/ email results meeting and LoA???
How many account in your LC?
Account Transition
How many account in 1 person?
How’s the history of your partnership?
• Performance on sales • Opportunities identified on Market
Research• Partnership Management (Account
upscaled, re-raised, cross-sell)• Sales Education (TTS)• Exchange opportunity provided (iGIP
& oGIP)• Revenue Gained (RoI)
The KPIs and Meassurement
Identify your LC Monthly Focus
July August
September
Oct
Monthly Focus
Nov Dec
MC Monthly Focus
• Raising iGIP and oGIP
• Youth Speak Support
• Sales Initiatives
• Conference Support (MBC)
• TN Raising
July August
September
Oct
• TN Raising
• Government Tapping
• Global Entrepreneur
• National Project
• Government tapping
Monthly Focus
• Regional Global Village
• Government Tapping
Nov Dec
A Great Taste of your AIESEC Experience awaits