objective digital intranet workshop

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Build a more usable intranet. User research and design. Presentation by James Breeze and Joanna Lewis at Arkgroup conference in Sydney Nov 2007

TRANSCRIPT

Engage your organisation

Involving management, staff and IT in your intranet (re)development project

James Breeze, Chief Experience Officer Joanna Lewis, Customer Experience Consultant

1www.objectivedigital.com

Program

Why engage your organisation? 9.30 – 11.00

Morning tea11.00 – 11.20

Gathering requirements 11.20 – 12.30

Lunch12.30 – 1.30

Communicating your needs 1.30 – 3.00

Afternoon tea 3.00 – 3.20

Validating your design 3.20 – 4.00

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Activity: Introductions

• Where are you in the process?

• What are your key issues?

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Why engage your organisation?

• Executive: – Strategic direction, funding, ownership

• Management: – Content owners, provide resources, lead

cultural change• IT:

– Providers of platform, technical support, projects methodology, ‘gatekeepers’

• Staff : – User needs

4www.objectivedigital.com

Intranet governance

Executive ownership

Strategic direction: engaging management,

IT, key divisions

Tactical engagement: web authors, publishers, staff representatives assist in user-research

Activity: Governance

• What governance structure best suits your organisation?

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Gathering Requirements

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Basis for requirements

• Context: your business, strategy, goals, ‘next big thing’, technical environment

• Content: content types, volume, functionality

• Users: user types, how and when they access content

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Activity: Requirements

• What are the requirements for your intranet project?

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Techniques for gathering requirements

• Current web usage and search data

• Stakeholder interviews

• Focus groups

• Ethnographic research

• Surveys

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Activity: Requirements

• Write a script for a stakeholder interview for your intranet project.

• Write a script for a user focus group for your intranet project.

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Communicating your needs

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Communicating your needs

• Requirements report

• Information architecture (IA)

• Wireframes

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What to consider for IA

• Primary navigation structure

• Secondary navigation

• Alternative access paths

• Home page content

• Utilities links

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Techniques for developing IA

• Brainstorm (within project team)

• Workshop (with key stakeholders)

• Card sorting– open– closed

Tip: Use remote card sorting with optimalsort.com

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Tools for documenting IA

• MS Word or Excel

• MS Visio

• Mindmap (demonstration)

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Wireframe design

• IA and navigation design skeleton

• Low tech, easily edited

• Demonstrates navigation and page layout

• Wireframe for key page types

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What to consider for wireframing

• Constraints – technical, CMS, accessibility

• Different page requirements

• Navigation depth and design

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Techniques for wireframing

• Brainstorm with key resources – technical, design, IA

• Document with MS PowerPoint, MS Visio, Axure or other diagramming software

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Activity: Developing the following intranet wireframe

• Navigation structure to four levels (9 at L1)• Home page content: DG’s Blog, 4 news

items, access to 5 key applications, 5 key forms, 1 large promotional pod

• Utilities for search, staff directory, sitemap, intranet help, site feedback

• Slow access in regional areas

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Validating your design

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Validating your design

• Prototyping– Paper prototyping– HTML prototyping

• Usability testing– Guerilla testing– Formal testing

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Typical usability test

• Brief explanation of project and process

• First impressions: user browses around the site and gives verbal impression

• Scenarios: user completes set tasks on the site

• Evaluation: user completes open and closed questions evaluating the site

Activity: Scenarios

• Write 5 key scenarios to test your intranet development.

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Summary of organisational involvement

• Intranet governance

• Requirements - organisational strategy, technical platform, content, users

• Information architecture – brainstorming, cardsorting

• Wireframing - brainstorming

• Development – usability testing

Contact

O: Level 3, 50 York St Sydney NSW 2000

P: 1300 858 015

E: jbreeze@objectivedigital.com

E: jlewis@objectivedigital.com

W: www.objectivedigital.com

B: www.usableworld.com.au

©2007 Objective Digital Pty Ltd 26www.objectivedigital.com

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