occp program manager retreat july 13, 2011 occp marketing & communications

OCCP Program Manager RetreatJULY 13, 2011

OCCP Marketing & Communications

2

Choose Your Future

• Rigid structure• Difficult to navigate and hard to change• Somewhat dynamic• Not image/video friendly• Not searchable

• Flexible structure• Improved navigation and changeable• Very dynamic• Image/video ready• Searchable

BEFORE

AFTER

3

Choose Your Future

SKILLS FOR SUCCESS section needs work

Greater differentiation needed between YOUR CHOICE and CAREERS

Integrate (link to) What’s Next Illinois more

Add Individual Learning Plans

Content Survey – Thank You

4

Choose Your Future

Choose Your Future should be a relevant place for students (and parents (and staff)) to find information that presents and/or promotes our curriculum and programs and that is as user-friendly/well-organized as our technology and personnel capabilities will allow.

5

Choose Your Future

Program Description or Overview

Program Resources

Marketing and Other Communications

Regular Events and Happenings

News, Press Releases and Success Stories

SPECIAL – Program Applications

SPECIAL – Major or Special Events

Program Content Guide

6

Choose Your Future

LET’S TRY ONEIt will be fun!

7

Choose Your Future

Freshman Connection Youth Leaders

Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!

ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.

Identify: WHO - WHAT - WHEN - WHERE - WHY - HOW - KEYWORDS

8

Choose Your Future

Freshman Connection Youth Leaders

Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!

ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.

WHO

9

Choose Your Future

Freshman Connection Youth Leaders

Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!

ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.

WHAT

10

Choose Your Future

Freshman Connection Youth Leaders

Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!

ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.

WHEN

11

Choose Your Future

Freshman Connection Youth Leaders

Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!

ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.

WHEREIn this example, WHERE is a bit vague as it assumes the reader knows where the program is taking place

12

Choose Your Future

Freshman Connection Youth Leaders

Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!

ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.

WHY

13

Choose Your Future

Freshman Connection Youth Leaders

Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!

ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.

HOWIn this example, HOW isn’t really indicated, but it should be noted that during the application period, HOW was an active part of the content.

14

Choose Your Future

Freshman Connection Youth Leaders

Each year the Office of College and Career Preparation (OCCP) looks for bright, energetic juniors and seniors to work as Youth Leaders for the Freshman Connection 8th to 9th grade summer transition program. This is an opportunity to help your peers get ready for high school by participating in interactive teambuilding, cultural enrichment and sports activities. It’s also an excellent opportunity to share your success as an upperclassman!

ONLY CPS students who will be juniors and seniors in the next school year can apply to be a Freshman Connection Youth Leader. Students must be in good academic standing: minimum 2.5 GPA and regular attendance.

KEYWORDS

15

Choose Your Future

Freshman Connection Youth Leaders

Resources?Contact Information?Related News?Related Events?

Other Thoughts?

16

Choose Your Future

GOOD JOB!That wasn’t so bad, was it?

17

Choose Your Future

Program Description or Overview

Program Resources

Marketing and Other Communications

Regular Events and Happenings

News, Press Releases and Success Stories

SPECIAL – Program Applications

SPECIAL – Major or Special Events

Program Content Guide

18

Choose Your Future

www.chooseyourfuture.org

Randall LeurquinWeb Developerrjleurquin@cps.k12.il.us773-553-1652