offpage seo training

Copyright ©2012 Impressico.com

Search Engine Optimization(SEO)

Off-page Optimization

Search Engine Optimization, Content Developed by Arijit Mondal

Copyright ©2012 Impressico.com

What is off-page SEO?

Off page SEO is doing things off site to improve your sites search engine rankings. More links will generally lead to better search engine rankings.

Copyright ©2012 Impressico.com

Off Page Optimization-Submission to Search Engines-Google Places for Business-Directory Submission-Social Bookmarking-Blogging-Blog Comments-Article Submission- Classifieds Submission -Forum Posting-Press Releases-Video Promotions -Link Building-Social Media

Copyright ©2012 Impressico.com

Copyright ©2012 Impressico.com

Submission to Search Engines Submit your website to the most popular search engines

like : • Google• Yahoo• MSN• Altavista• Alexa• Alltheweb• Lycos etc.

Copyright ©2012 Impressico.com

Google Places for Business Google Places Business Listing is a crucial starting point to any

Local Search Engine. Google Places is integrated Google Maps, Google Web searches and other Google products.

Copyright ©2012 Impressico.com

Directory SubmissionSubmit your websites to the topmost quality directories

like:• DMOZ • Yahoo Directory• ZoomInfo• One Mission• Pegasus etc.**Many web directories may offer paid listings but don't

go for it.

Copyright ©2012 Impressico.com

Social Bookmarking

Do social bookmarking in popular bookmarking sites like:

• Digg• Delicious• StumbleUpon• Jumptag etc.

Copyright ©2012 Impressico.com

Blogging• Write a blog of your own for your website and

include lots of unique content.

• Write in other service-related blogs which allow guest blogging and allow links to your website or service page.

Copyright ©2012 Impressico.com

Blog Comments

You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section.

• Identify your service related blogs.• Post comments in comment section.• Leave links to your website or service page.

Copyright ©2012 Impressico.com

Article SubmissionWrite articles of related to your service or product

and submit them to popular article sites like :• Ezinearticles.com• Articlesbase.com• Buzzle.com• Goarticles.com etc. **This will help you to attain some quality links for

your website and some referral traffic.

Copyright ©2012 Impressico.com

Classifieds SubmissionDo some Classifieds Submissions to advertise your

products for free. • Craigslist.org• Quikr.com• ClickIndia.com• OLX.com• Locanto.in• Adoos.in etc.

Copyright ©2012 Impressico.com

Forum Posting• Create a forum/online discussion board of

your own and start a discussion or share topics with your friends.

• You can also post/reply to a thread that allow links in your signature which can be crawled by the search.

Copyright ©2012 Impressico.com

Press ReleasesIf you are a business/service provider then go for PR

submission in popular PR websites like: • 1888pressrelease, • Open PR• Prlog.org • 24-7pressrelease.com etc.

**This will help you to publish your site in Google News.

Copyright ©2012 Impressico.com

Video Promotions

You can publish/share your product videos, expert opinions, and reviews of your product and make them public like:

• Youtube.com• Dailymotion.com.• Metacafe.com etc.

Copyright ©2012 Impressico.com

Link Building

-Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange).

-Link to internal pages within your site wherever necessary. This increases your internal link popularity.

Copyright ©2012 Impressico.com

Suggestion

• Always keep in mind that you have to be very careful while implementing these off-page strategies. You should not spam or overdo it. Whatever you do, just plan and execute.

• Beware of Black-Hats while doing link building.

Copyright ©2012 Impressico.com

Social Media

• Social media is more than just blogging and link building. It is critical from a content marketing and content marketing standpoint like:

• Facebook • Twitter• Linkedin• Pinterest etc.

Copyright ©2012 Impressico.com

Copyright ©2012 Impressico.com

SEO Resources searchengineland.com seomoz.org/blog searchenginejournal.com

Copyright ©2012 Impressico.com

Thanks