offpage seo training

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Search Engine Optimization(SEO)

Off-page Optimization

Search Engine Optimization, Content Developed by Arijit Mondal


What is off-page SEO?

Off page SEO is doing things off site to improve your sites search engine rankings. More links will generally lead to better search engine rankings.


Off Page Optimization-Submission to Search Engines-Google Places for Business-Directory Submission-Social Bookmarking-Blogging-Blog Comments-Article Submission- Classifieds Submission -Forum Posting-Press Releases-Video Promotions -Link Building-Social Media


Submission to Search Engines Submit your website to the most popular search engines

like : • Google• Yahoo• MSN• Altavista• Alexa• Alltheweb• Lycos etc.


Google Places for Business Google Places Business Listing is a crucial starting point to any

Local Search Engine. Google Places is integrated Google Maps, Google Web searches and other Google products.


Directory SubmissionSubmit your websites to the topmost quality directories

like:• DMOZ • Yahoo Directory• ZoomInfo• One Mission• Pegasus etc.**Many web directories may offer paid listings but don't

go for it.


Social Bookmarking

Do social bookmarking in popular bookmarking sites like:

• Digg• Delicious• StumbleUpon• Jumptag etc.


Blogging• Write a blog of your own for your website and

include lots of unique content.

• Write in other service-related blogs which allow guest blogging and allow links to your website or service page.


Blog Comments

You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section.

• Identify your service related blogs.• Post comments in comment section.• Leave links to your website or service page.


Article SubmissionWrite articles of related to your service or product

and submit them to popular article sites like :• Ezinearticles.com• Articlesbase.com• Buzzle.com• Goarticles.com etc. **This will help you to attain some quality links for

your website and some referral traffic.


Classifieds SubmissionDo some Classifieds Submissions to advertise your

products for free. • Craigslist.org• Quikr.com• ClickIndia.com• OLX.com• Locanto.in• Adoos.in etc.


Forum Posting• Create a forum/online discussion board of

your own and start a discussion or share topics with your friends.

• You can also post/reply to a thread that allow links in your signature which can be crawled by the search.


Press ReleasesIf you are a business/service provider then go for PR

submission in popular PR websites like: • 1888pressrelease, • Open PR• Prlog.org • 24-7pressrelease.com etc.

**This will help you to publish your site in Google News.


Video Promotions

You can publish/share your product videos, expert opinions, and reviews of your product and make them public like:

• Youtube.com• Dailymotion.com.• Metacafe.com etc.


Link Building

-Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange).

-Link to internal pages within your site wherever necessary. This increases your internal link popularity.


Suggestion

• Always keep in mind that you have to be very careful while implementing these off-page strategies. You should not spam or overdo it. Whatever you do, just plan and execute.

• Beware of Black-Hats while doing link building.


Social Media

• Social media is more than just blogging and link building. It is critical from a content marketing and content marketing standpoint like:

• Facebook • Twitter• Linkedin• Pinterest etc.


SEO Resources searchengineland.com seomoz.org/blog searchenginejournal.com


Thanks

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