Download - Offpage SEO Training
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Search Engine Optimization(SEO)
Off-page Optimization
Search Engine Optimization, Content Developed by Arijit Mondal
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What is off-page SEO?
Off page SEO is doing things off site to improve your sites search engine rankings. More links will generally lead to better search engine rankings.
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Off Page Optimization-Submission to Search Engines-Google Places for Business-Directory Submission-Social Bookmarking-Blogging-Blog Comments-Article Submission- Classifieds Submission -Forum Posting-Press Releases-Video Promotions -Link Building-Social Media
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Copyright ©2012 Impressico.com
Submission to Search Engines Submit your website to the most popular search engines
like : • Google• Yahoo• MSN• Altavista• Alexa• Alltheweb• Lycos etc.
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Google Places for Business Google Places Business Listing is a crucial starting point to any
Local Search Engine. Google Places is integrated Google Maps, Google Web searches and other Google products.
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Directory SubmissionSubmit your websites to the topmost quality directories
like:• DMOZ • Yahoo Directory• ZoomInfo• One Mission• Pegasus etc.**Many web directories may offer paid listings but don't
go for it.
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Social Bookmarking
Do social bookmarking in popular bookmarking sites like:
• Digg• Delicious• StumbleUpon• Jumptag etc.
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Blogging• Write a blog of your own for your website and
include lots of unique content.
• Write in other service-related blogs which allow guest blogging and allow links to your website or service page.
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Blog Comments
You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section.
• Identify your service related blogs.• Post comments in comment section.• Leave links to your website or service page.
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Article SubmissionWrite articles of related to your service or product
and submit them to popular article sites like :• Ezinearticles.com• Articlesbase.com• Buzzle.com• Goarticles.com etc. **This will help you to attain some quality links for
your website and some referral traffic.
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Classifieds SubmissionDo some Classifieds Submissions to advertise your
products for free. • Craigslist.org• Quikr.com• ClickIndia.com• OLX.com• Locanto.in• Adoos.in etc.
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Forum Posting• Create a forum/online discussion board of
your own and start a discussion or share topics with your friends.
• You can also post/reply to a thread that allow links in your signature which can be crawled by the search.
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Press ReleasesIf you are a business/service provider then go for PR
submission in popular PR websites like: • 1888pressrelease, • Open PR• Prlog.org • 24-7pressrelease.com etc.
**This will help you to publish your site in Google News.
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Video Promotions
You can publish/share your product videos, expert opinions, and reviews of your product and make them public like:
• Youtube.com• Dailymotion.com.• Metacafe.com etc.
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Link Building
-Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange).
-Link to internal pages within your site wherever necessary. This increases your internal link popularity.
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Suggestion
• Always keep in mind that you have to be very careful while implementing these off-page strategies. You should not spam or overdo it. Whatever you do, just plan and execute.
• Beware of Black-Hats while doing link building.
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Social Media
• Social media is more than just blogging and link building. It is critical from a content marketing and content marketing standpoint like:
• Facebook • Twitter• Linkedin• Pinterest etc.
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SEO Resources searchengineland.com seomoz.org/blog searchenginejournal.com
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Thanks