ola catalunya, we’re jackact.gencat.cat/wp-content/uploads/2016/07/julienlebas_d... · 2017. 3....

Ola Catalunya, we’re Jack

What does it take to deliver winning proposals?

March 2016

BECAUSE ALL AGENCIES CAN DELIVER GREAT WORK

IS THE WINNING FACTOR THE IDEA

SO HOW DOES THIS WORK?

1 FIRST, YOU NEED A GOOD BRIEF,

A MEETING, A CHAT.

WHATEVER YOU CAN GET

PLEASE ALWAYS TAKE YOUR CREATIVE FOLKS WITH YOU.

THE BEST COMMUNICATION

IS THE ONE THAT TAKES THE

SHORTEST PATH

2 A PROBLEM TO SOLVE

IF YOU CAN’T FIND

A PROBLEM, YOU WON’T

FIND A SOLUTION

STRATEGY

DO YOU KNOW

WHAT YOU DON’T

KNOW ?

3 THE INSIGHT

WHAT IS UNIQUE TO THAT PROBLEM?

SHIFT YOUR PERSPECTIVE

SHIFT YOUR PERSPECTIVE

4 AN IDEA. AMBITIOUS

& BOLD

IF IT NEEDS MORE THAN ONE SLIDE

TO EXPLAIN IT, THIS IS

PROBABLY NOT A GOOD IDEA.

TIME FOR A TISSUE MEETING…

5 WHEN THE IDEA BECOMES AN

EXPERIENCE

THE UNPACKING STARTS HERE.

CHOSE DIFFERENT SHOES. IMPERSONATE THE AUDIENCE.

TECHNOLOGY IS GOOD. WHEN IT SERVES THE IDEA.

6 THE DESIGN

FORMS FOLLOWS FUNCTION

TIME TO INTEGRATE A MILLION FACTORS…

7 SANITY CHECK TECHNICAL. FINANCIAL.

…

COLLABORATION & COMMUNICATION ARE KEYS.

COLLABORATION WILL HELP IDENTIFY WHICH LIMITATION CAN BE OVERCOME

CREATIVITY IS NOT LIMITED TO

CREATIVE PEOPLE

8 PRESENTATION

MAKE IT VISUAL, EASY TO READ. CHOOSE YOUR FOCUS POINTS

BE PREPARED, BE HONEST, BE PASSIONATE.

AND GET CREATIVE TO PRESENT CREATIVE.

JULIEN LE BAS SVP, EXECUTIVE CREATIVE DIRECTOR

JACK MORTON GERMANY @jackmorton

www.jackmorton.com

THANK YOU!