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TRANSCRIPT
Ola Catalunya, we’re Jack
What does it take to deliver winning proposals?
March 2016
BECAUSE ALL AGENCIES CAN DELIVER GREAT WORK
IS THE WINNING FACTOR THE IDEA
SO HOW DOES THIS WORK?
1 FIRST, YOU NEED A GOOD BRIEF,
A MEETING, A CHAT.
WHATEVER YOU CAN GET
PLEASE ALWAYS TAKE YOUR CREATIVE FOLKS WITH YOU.
THE BEST COMMUNICATION
IS THE ONE THAT TAKES THE
SHORTEST PATH
2 A PROBLEM TO SOLVE
IF YOU CAN’T FIND
A PROBLEM, YOU WON’T
FIND A SOLUTION
STRATEGY
DO YOU KNOW
WHAT YOU DON’T
KNOW ?
3 THE INSIGHT
WHAT IS UNIQUE TO THAT PROBLEM?
SHIFT YOUR PERSPECTIVE
SHIFT YOUR PERSPECTIVE
4 AN IDEA. AMBITIOUS
& BOLD
IF IT NEEDS MORE THAN ONE SLIDE
TO EXPLAIN IT, THIS IS
PROBABLY NOT A GOOD IDEA.
TIME FOR A TISSUE MEETING…
5 WHEN THE IDEA BECOMES AN
EXPERIENCE
THE UNPACKING STARTS HERE.
CHOSE DIFFERENT SHOES. IMPERSONATE THE AUDIENCE.
TECHNOLOGY IS GOOD. WHEN IT SERVES THE IDEA.
6 THE DESIGN
FORMS FOLLOWS FUNCTION
TIME TO INTEGRATE A MILLION FACTORS…
7 SANITY CHECK TECHNICAL. FINANCIAL.
…
COLLABORATION & COMMUNICATION ARE KEYS.
COLLABORATION WILL HELP IDENTIFY WHICH LIMITATION CAN BE OVERCOME
CREATIVITY IS NOT LIMITED TO
CREATIVE PEOPLE
8 PRESENTATION
MAKE IT VISUAL, EASY TO READ. CHOOSE YOUR FOCUS POINTS
BE PREPARED, BE HONEST, BE PASSIONATE.
AND GET CREATIVE TO PRESENT CREATIVE.
JULIEN LE BAS SVP, EXECUTIVE CREATIVE DIRECTOR
JACK MORTON GERMANY @jackmorton
www.jackmorton.com
THANK YOU!