old dominion data capture + game concept · old dominion game functionality page 5 • fans enter...

OLD DOMINION

DATA CAPTURE GAME CONCEPT

2016

OLD DOMINION

Page 1

PRESALE CAMPAIGN OBJECTIVES

Maximize data collection in relevant tour markets

Engage fans with nostalgic 80s-style shooter game and exclusive limited edition Meat and Candy skinned guitar giveaway

1.

Use collected data to maximize ticket sales and tour awareness

2.

3.

OLD DOMINION

DATA CAPTURE ENTRY MECHANISM

Page 2

OLD DOMINION

GAME DESIGN: OPTION 1

Page 3

OLD DOMINION

GAME DESIGN: OPTION 2

Page 4

OLD DOMINION

GAME FUNCTIONALITY

Page 5

• Fans enter their email and location to play game and the chance to win a limited edition Meat and Candy guitar

• Fans have 3 opportunities or ‘lives’ to shoot as much meat and candy as possible

• Fans lose a life if they are hit by the falling meat and candy

• Once fan loses all of their “lives,” a social share option appears with their score and link to the game, as well as additional messaging teasing the tour announce

OLD DOMINION

Wednesday, August 17

10:00AM ET

DATA CAPTURE + GAME LAUNCH Data capture entry mechanism + game launched

on fullscreen.com/olddominion.

Promotion via email, banner on

oldominionband.com, Facebook ads and social

posts

Wednesday, August 24

10:00AM LOCAL

PRESALE LIVE Presale begins on fullscreen.com/olddominion.

‘On sale now’ messaging revealed on all social channels, banner on olddominionband.com

and Facebook ads

Monday, August 22

10:00AM ET

TOUR ANNOUNCE Tour and presale are announced on

fullscreen.com/oldominion.

Promotion via banner on olddominionband.com,

socials, email to all existing and new sign ups and

Facebook ads

August 17 - August 22

TIME TBD

REMINDER MESSAGING Social posts, press coverage

and continued Facebook ad spend 

SUGGESTED CAMPAIGN TIMELINE

Page 6

Friday, August 26

10:00AM LOCAL

GENERAL SALE Presale links swapped out with general sale links

on fullscreen.com/olddominion

THANK YOU

Gonzalo Castro gonzalo.castro@songkick.com

Caitlin Came caitlin.came@songkick.com