on a quest for solving ever more complex behavior change challenges: emerging new tools and...
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Alex Batchelor | @alexbatchelor Chief Operations Officer BrainJuicer
On a Quest for Solving Ever More Complex Behavior Change Challenges: Emerging New Tools and Frameworks
#SB15London
Joss Tantram | @terrafinity Founding Partner Terrafinity
Sille Krukow Chief Behavioral Designer Krukow
DESIGNING SUSTAINABLE BEHAVIOUR
MAKE SUSTAINABLE LIVING EASY KRUKOW
SUSTAINABILTY AMBITION
SAVE WATER AMBITION
REDUCE WASTE AMBITION
REDUCE CONSUMPTION AMBITION
SUSTAINABLE CHOICES AMBITION
SAVE THE PLANET AMBITION
1.
EDUCATE, MOTIVATE & REGULATE DOOR #1
FROM THIS…. DOOR #1
TO THIS… DOOR #1
MOTIVATED AWARE EDUCATED
“WE WANT TO BE GREEN & WE KNOW HOW!”
WRONG EVERYDAY CHOICES DOOR #1
OVERCONSUMPTION DOOR #1
INCREASE OF WASTE DOOR #1
MELTING ICE DØR #1
Frafald Dør #1WE WANT A HEALTHY PLANET!
DOOR #1LITTLE BEHAVIOUR CHANGE
2.
CHANGE OF PERSPECTIVE
BEHAVIOUR
DOOR #2
AMBITIONKNOWLEDGE
CHANGE OF PERSPECTIVE
BEHAVIOUR
DOOR #2
AMBITIONKNOWLEDGE
THE BRAIN
AUTOMATISKREFLEKSIV
DOOR #2
SIMPLICITY DOOR #2
COMPLEXITY DOOR #2
DESIGN CHOICE ARCHITECTURE DOOR #2
CUES & GUIDES DOOR #2
PREDICT HUMAN ERROR
HUMAN ERROR CASE
REDUCE FOODWASTE CASE
CASEREDUCE FOODWASTE
27 cm 24 cm
26%
BE VISUAL & GIVE
DIRECTIONS
BE VISUAL & GIVE DIRECTIONS CASE
LEFT
REDUCING LITTER CASE
30%
REDUCING LITTER CASE
DESIGN BEHAVIOUR CHANGE APPROACH
DESIGN BEHAVIOUR CHANGE APPROACH
EVIDENCE BASED DECISIONS
MAKE SUSTAINABLE LIVING EASY KRUKOW
THANK YOU
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