online giving r curtis
Post on 23-Jan-2017
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Online GivingTools and tactics to improve your online fundraising
Rebecca Curtis-Moss
@rebecca_curtis | #begoodbesocial
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@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
App: Quick
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
Website: Canva
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
User generated content
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
• Post regular updates • Make sure your online giving page is
personalised • Add value with photos and videos • ‘Pin’ your online giving page to the top of
your Facebook profile• Ask for donations at the right time
Top tips for your fundraisers:
@rebecca_curtis | #begoodbesocial
‘Twitter isn’t the point.
Relationships are the point’
Marc A Pitman
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
Social Media Rule of Thirds• ⅓ of your social content promotes your
organisation and generates sign up’s/ donations.
• ⅓ shares ideas and stories from thought leaders and likeminded charities.
• ⅓ is based on personal interactions with your supporters, building the unique ‘voice’ of your charity.
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
Top tips:
1. Test your titles 2. Personalise every email3. Use minimal words for
maximum impact4. Make it media-rich and
mobile responsive
@rebecca_curtis | #begoodbesocial
@rebecca_curtis | #begoodbesocial
Want to know more?• Facebook groups: ‘Third Sector PR & Comms Network’;
‘Fundraising Chat’; ‘Facebook & Instagram for Social Good’
• Twitter: @JGCauses; @howardlake; @ThirdSectorLab; @zoeamar
• Blogs: Hootsuite (plus free webinars); Just Giving; Fundraising UK
• Email: Fundraising UK; Institute of Fundraising Scotland• Digital Meet Up, Edinburgh: Twitter @EdDigiMeetup• Apps: Over, PhotoFunia, PhotoCollage, Vine, Viva Video• Websites: Canva, Vengage & Piktochart (graphics and
infographics)
@rebecca_curtis | #begoodbesocial
Thanks for listening!
Email: r_curtis@live.co.ukTwitter: @rebecca_curtisLinkedIn: Rebecca Curtis-Moss
Thanks to Ross McCulloch (Third Sector Lab); Howard Lake (Fundraising UK); Catherine Miles (Anthony Nolan Foundation); Adrian Salmon (Grenzglier); Kirsty Marrins (Freelance); Dawn Newton (Freelance) and Sonia Mullineux (University of Edinburgh)
@rebecca_curtis | #begoodbesocial
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