online journalism: thinking about platforms
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2: Platforms
#cityOJ - JOM800 Online Journalism
Wednesday, 12 October 2011
This week in 3 bullets:
• Choose your platform - based on you and your users’ needs
• Customise according to the same• Blogging is about more than your
blog
Wednesday, 12 October 2011
Choose your platforms
..
Wednesday, 12 October 2011
Wednesday, 12 October 2011
Where are your networks? What is your content?
Wednesday, 12 October 2011
CMS (Content Management System)
Making it easy to publish, lay out and distribute contentAdding functionality through pluginsAdding distinctiveness through themesAdding connectivity through feeds and APIs
Wednesday, 12 October 2011
Wednesday, 12 October 2011
Customising your platforms
..
Wednesday, 12 October 2011
Style - knowing CSS
Change colours, fonts, column widths, etc.Find option to edit appearance or theme in Settings (have to pay on Wordpress.com)
Wednesday, 12 October 2011
body { background: #EFEFEF url(images/content.gif) top center repeat-y; color: #333333; font-size: 11px; font-family: Verdana, Helvetica, Sans-Serif; margin: 0px auto 0px; padding: 0px; }
Wednesday, 12 October 2011
(Which often means knowing HTML)
<a> = a, a:hover, a:visited etc.<h1>, <h2>, etc.<ul>, <ol>, <li><p>, <b>, <em><div id="content"> = #contentCombinations, e.g. #content ul li
Wednesday, 12 October 2011
The CSS styles anything within the HTML
h2 { color: #333333; }
(will style all headers using the <h2> tag)
Wednesday, 12 October 2011
Hexadecimal colour codes (a good place to start)
ol { background: #EFEFEF color: #333333;}Change #333333 to #000000 (black) or #FFFFFF (white) - Google others
Wednesday, 12 October 2011
Categories vs tags
Categories are thematic, consistent(e.g. 'Newspapers, Data Journalism')Tags are specific, unique(e.g. 'Telegraph', 'Martin Belam')
Wednesday, 12 October 2011
Functionality - plugins
Sharing - e.g. TweetThis, Like buttonsCommenting - e.g. Disqus, FBManagement - e.g. contributor permissions, analytics, donationsPresentation - widgetsContent - series, ratings etc.
Wednesday, 12 October 2011
Functionality - mobile publishing
Post by email (FB, Posterous, Tumblr)Mobile app?Blog widgets Auto cross-posting (Pixelpipe)...
Wednesday, 12 October 2011
Automate visibility - but focus
Wednesday, 12 October 2011
Back to the networks...
Use a consistent username so you can be found elsewhereCross-link in your bylines and bios (with contact details)Use Twitterfeed or other tools to cross-post RSS. Too easy? Play with IFTTT
Wednesday, 12 October 2011
Avoid shovelware
You wouldn't read a newspaper article on radioPlay to the strengths of each medium Know who each audience is, and talk to them.
Wednesday, 12 October 2011
Why social capital is the currency of the
webTips on blogging beyond the blog
Wednesday, 12 October 2011
What is a blog?
‘Blogging’ functionality now embedded in almost all online platforms
Wednesday, 12 October 2011
Why?
Editorial advantagesCommercial advantagesProfessional advantages
Wednesday, 12 October 2011
How?
ConversationalIncompleteInformal
Wednesday, 12 October 2011
An introduction to social capital
Blogging is more than what you do on your blog - it is the sum of exchanges
Wednesday, 12 October 2011
“This is the number one asset of the news organization: stored trust, reputational capital. Any competent journalist knows how to benefit from that: your calls get returned… like magic! But as to how that capital is created, the professional journalist is minimally involved.
Jay Rosen, http://archive.pressthink.org/2005/01/21/berk_essy.html
Wednesday, 12 October 2011
Bloggers are “building their reputations from the ground up,” and to do this they have to focus on users. They have to be in dialogue. They have to point to others and say: listen to him! The connection between what they do and whether they are trusted is much alive and apparent.
Jay Rosen, http://archive.pressthink.org/2005/01/21/berk_essy.html
Wednesday, 12 October 2011
How? 'Brokerage relationships'
Save search costs (filter)Reduce uncertainty (ratings)Trust (verify)Negative ties (don't shoot messenger)Emotional involvement (vox populi)Coordination (campaigns)Expertise (translation)
Daniel Brass, in Social Capital (2009) ch10
Wednesday, 12 October 2011
Some suggestions
Behind the scenesRunning storyNiche blog(s)
Wednesday, 12 October 2011
10 ideas for blog posts
Respond InterviewEvent QuestionFight ReflectVisual ListHow-to Guest post
Wednesday, 12 October 2011
Where to go from here:
Customise your platform for you and your usersIncrease accessibility through RSS-powered automationMove beyond the story to social content
Wednesday, 12 October 2011
Guest Q&A: Sunny Hundal,
Liberal ConspiracyA blogger
Wednesday, 12 October 2011
This week's lab.
Identify the best platforms for your projectCustomise the colour schemeIdentify plugins if WordpressAdd widgetsSet up pixelpipe/Twitterfeed/IFTTT etc.
Wednesday, 12 October 2011
Continue to customiseWrite at least one post answering a question from your network - but not an ‘article’.
Independent study
Wednesday, 12 October 2011
Delicious.com/paulb/cityoj02Delicious.com/paulb/bloggingRosenberg: Say EverythingSee Moodle for links & reading
Further reading.
Wednesday, 12 October 2011
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