online lead generation formula: connect > convert > cultivate

o  Massively  scale  your  website  traffic  o  Spend  less  on  digital  marke8ng  with  be+er  results  o  Convert  more  clicks  into  cash,  and  ul8mately  o  Build  a  “Sales  Lead  Machine”  that  fills  your  

business  with  ideal  customers  and  clients  

“How to generate a steady flow of inbound sales leads and ideal clients online”

Get Our Step-By-Step Online Sales Growth Formula And Learn From REAL Case Studies How To...

10 Years

98 Industries

$10 Million+

Question: How can your company thrive online during times of great

change?

More Competition

More Money

More Devices

More Tools

More Complex Tools

Overwhelm…

Guilt…

Frustration…

Calm…

In Control…

Certain…

Cut Through The Clutter

3 Foundational Pillars Sales Funnel Key Metrics 2 Critical Numbers

Your Sales Funnel Pillar 1  

Your Traffic, Conversion and Nurturing Units

Traffic   Conversion Nurturing Qualified Leads

Metrics Pillar 2  

Traffic   Conversion Lead Nurturing Qualified Leads

1. Do stuff

2. Track the results

3. Do more of what works and less of what doesn’t work

Two Critical Numbers Pillar 3  

Your Two Critical Numbers

Cost Per Acquisition (CPA)

Life Time Value (LTV)

How The Majority Thinks:

First I need lots of 1 TRAFFIC

Hopefully it will 2 CONVERT

Then I can make 3 MONEY

How The Top 1% Think

I need to focus on improving 1 LTV

And boost 2 CONVERSION

Then I get all the I need 3 TRAFFIC

Massively Scale Your Traffic

Overview

Pay Per Click Advertising Method #1  

Source: Wordstream Inc

Pay Per Click Advertising Method #1  

Month 1

Month 7

Add the right KEYWORDS

Google  Keyword  Tool  

Add the right MATCH TYPES

web hosting +web +hosting “web hosting” [web hosting]  

-free -cheap  -windows -usa

Test and Track KW Performance

TEST and Track Ad Performance

Search Engine Optimisation Method #2  

Source: Moz

‘Off-Page’ Optimisation = LINKS

Link Building Strategies… What Doesn’t Work

What To Do Instead

Ø  Bulk Directory Submissions

Ø  Bulk Article Marketing

Ø  Low Quality Press Releases

Ø  Bulk Social Sharing

Ø  Publish Remarkable Content

Ø  Form Relationships With Influencers

Ø  Get Interviewed

Ø  Write Relevant Guest Blog Posts

Ø  Authentic Social Media Presence

Converting More Clicks Into Cash

Home Page vs Landing Page

The “Ideal Landing Page Template”

Landing Page Conversion Tests

Landing Page Conversion Tests

✔  

Lead Nurturung + Automation

Automate The Automatable. Save Your People For High-Touch Interactions

Build Your Email List And Use Auto-Responders To AUTOMATE

Track When Prospects Are Unsubscribing From Your Process

Build Your List And Create Cash Windfalls

Bringing It All Together

Traffic   Conversion Nurturing Qualified Leads

Your Optimisation Calendar

AdWords/PPC

SEO

TRAFFIC UNIT

. . .. . .. . . .

Landing Pages / CRO

CONVERSION UNIT

. .

Blog Posts

Email Newsletter

NURTURING UNIT

.. .. .

Where Do You Go From Here? Do nothing 1

Do it yourself 2

Hire internally 3

Get us to take care of everything for you 4

Get In Touch

1300 799 737 (+61 7 3161 1541 )

www.MarketingResults.com.au/contact