online marketing trends
Post on 14-Jan-2015
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ONLINE MARKETING
TRENDS
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization, is the process of improving the ranking of a website on Internet
search engines.
Search Engine Optimization
Search Engine Optimization -
Tools
• Optify • Moz
Paid Search
Paid Search
Paid search is the process of gaining traffic by purchasing ads on search engines.
Paid Search
Paid Search
Paid Search - Tools
• Google Adwords• Bing Ads Blog• Inside AdWords
E-mail Marketing
E-Mail Marketing
Electronic mail marketing is directly marketing a commercial message to a group of people using
email.
E-Mail Marketing
E-Mail Marketing
Search Engine Optimization -
Tools
• Reach mail• MailChimp
Social Network Marketing
Social Network Marketing
Social media marketing refers to the process of gaining website traffic or attention through social
media sites.
Social Network Marketing
Social Network Marketing
Social Network Marketing
Social Network Marketing
Social Network Marketing
Social Network Marketing - Tools• HootSuite• TweetDeck
Blogging
Blogging
Blog software, also known as weblog software, blogging software, or blog ware, is software
designed to simplify creating and maintaining weblogs.
Blogging
Blogging
Blogging
Blogging - Tools• Blogger• Tumblr
Web Presence
Web Presence
Web Presence is the number of internet locations where information about a specific brand, company,
entity or individual can be located.
Web Presence
Web Presence
Content nesting allows consumers to browse through content fed to them through a single web page, or nest, so that they don't have to click on
links to individual websites all over the World Wide Web
Web Presence
Mobile Marketing
Mobile Marketing
Mobile marketing is marketing on or with a mobile device, such as a smart phone.
Mobile Marketing
Mobile Marketing
Online Video
Online Video
Video marketing allows businesses to present new content in an engaging format that will
improve the overall diversity of their product / service.
Online Video
Coupons, Discounts and Savings
Coupons, Discounts and Savings
Heavy discounting to attract sales and survive the economic downturn
Coupons, Discounts and Savings
Coupons, Discounts and Savings
Coupons, Discounts and Savings
Podcasting and Online Radio
Podcasting and Online Radio
A podcast is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files
subscribed to and downloaded through web syndication or streamed online to a computer or
mobile device.
Podcasting and Online Radio
Podcasting and Online Radio
Other Tools
Blog Monitoring• BlackType Blog Comments• BlogPulse• Google Blog Search• Technorati – blog posts
Twitter• Monitter• TweetBeep• Tweet Later• Twitter Search
Link Monitoring• BackTweets• WhoLinksToMe
General• SocialMention.com• Google Alerts• BoardTracker• MonitorThis• Naymz• Purewire Trust• Yasni
ADVANTAGES
Advantages• Gives the ability to freely market products or services at an incredible low cost. • Nearly anything can be sold through internet marketing. • Payments can be collected conveniently online. It supersedes traditional businesses including orders and transaction. • Products or services are placed on a world wide audience. The product is marketed globally that can even reach the most remote places. • There are many available 'How to' resources' to improve marketing strategy. • Affiliate marketing can also be combined with online marketing while both provide passive source of income. • Online marketing can stay open 24 hours a day, 7 days a week.
DISADVANTAGES
Disadvantages
• Requires tremendous amount of skill to learn. • It can be very confusing to try, especially for beginners. • Online marketing sometimes loses its appeal shortly after six months. • It requires an overwhelming knowledge to understand. • Intense competition makes it very hard to succeed.• Requires ample time for site maintenance
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