online media at the van gogh museum

105/29/13Van Gogh Museum Amsterdam

Online Media at the Van Gogh Museum

Edith Schreurs and Charlotte Bosman

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Website Van Gogh Museum

Statistics Website Van Gogh Museum

Statistics Website Van Gogh Museum

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Topic: Bezoeken - 2013, 2012, 2011Title: webstatistiekenSubject: fysieke vs online bezoeken (VGM vs. VGM.nl)

Websitebezoek www.vangoghmuseum.nl '12 Bezoekers Van Gogh Museum '12

Websitebezoek www.vangoghmuseum.nl '13 Bezoekers Van Gogh Museum '13

Mission statement Van Gogh Museum

The Van Gogh Museum makes

the life and work of Vincent van Gogh

and the art of his time accessible to as

many people as possible in order to

enrich and inspire them.

Social Media Van Gogh Museum

Statistics Social Media Van Gogh Museum

Media Fans / Followers

Facebook 174,000

Twitter 72,000

Google+ 2,800,000

Pinterest 3,400

Instagram 265

Linkedin 2,000

YouTube 1,100

Flickr 230

Tripadvisor 5,600 (reviews)

Engagement Social Media - Facebook

Engagement Social Media - Twitter

Engagement Social Media – Google+

Engagement Social Media – Pinterest

Engagement Social Media – Instagram

Social media calendar - content

Van Gogh Museum Van Gogh Museum Van Gogh Museum Van Gogh Museum relatedrelatedrelatedrelated contentcontentcontentcontent• Activities at the Van Gogh Museum• Exhibitions and presentations at the Van Gogh Museum• Exhibitions and presentations with works from the

collection of the Van Gogh Museum, but held elsewhere(Japan for example)

• (Fun) facts from works of art from our collection• Birthday’s and anniversaries of death from artists from our

collection

Van Gogh Van Gogh Van Gogh Van Gogh relatedrelatedrelatedrelated contentcontentcontentcontent• Van Gogh inspired works• Activities elsewhere inspired by the work of Van Gogh• Exhibitions elsewhere with works from Van Gogh

GeneralGeneralGeneralGeneral• (Inter)national holiday’s

Campaign: Your favourite Vincent

Campaign: 40 years of memories

Createcontent

Dialoguewith

community

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