o&o resorts: roadmap to society30
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FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OFSOCIETY30
FOUNDATION
TEN YEARS AGO
YouTube,the first video was uploaded
Facebook,just a year old
Bitcoin,didn't exist
Android,a small startup that Google just acquired
6.4 billion humans on Earth, only ~1 billion were online, and none of them had heard of Uber or AirBnb
Uber, the world’s largest taxi company owns no vehicles.
Facebook,the world’s most popular media owner creates no content.
Alibaba, the world’s most valuable retailer has no inventory.
Airbnb,the world’s largest accommodation provider owns no real estate or beds.
Skype, WeChat, WhatsApp & Facebook Messengerthe world largest phone companiesown no telco infra
Netflixworld’s largest movie house owns no cinemas
TODAY
FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL REVOLUTION
DIGITAL REVOLUTION
AGRICULTURALSOCIETY
INDUSTRIALSOCIETY
DATASOCIETY
FABRICATION REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE
A CHAORDIC SOCIETY ON THE RISE*
* CONCEPT BY
INTERNET SOCIAL WEB COLLABORATIVEECONOMY
1995 202520152005
AUTONOMOUSWORLD
CITIESmore important than countries.CROWD COMPANIES: micro multinational small companies with shared ownership usingPlatforms vs.CORPORATE OWNED PLATFORMS
“KNOWMADS”60% of labor population.ACCESmore important than ownership.ENVIRONMENT smarter than we are. AI & RoboticsCONNECTED PEOPLEmore powerful than organizations.
TRENDS
Didi Kuaidi
“A shared fleet of self-driving vehicles obviates the need for traditional public transport. Also these self-driving “Taxibots” will eliminate 90% of cars.”
PLATFORMS: UBER = TRANSPORTATION
GAMING PLATFORMS
Apple invests $ 1 billion in Chinese ride-hailing service Didi Chuxing
1916- today's toddlers won't learn to ride a horse.2016- today's toddlers won't learn to drive a car.
E-Sports for pro-gamers. The heroe ‘PewDiePie’ has 41 million subscribers and 10 billion video clicks.
PLATFORMS: GAMING BIGGER THAN SPORTS
The Hague, The Netherlands, Aug. 2016
Antwerp, Belgium, Aug. 2016
GAMES ENTERING THE REAL WORLD: AUGMENTED REALITY
COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identitiesand can open bank accounts, start companies, hire staff without ever visiting Estonia in real life.
PLATFORMS: THE WHOLE COUNTRY = THE PLATFORM
The factory of the future will have
only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from touching the equipment.*
*Autodesk CEO Carl Bass
COMPUTERS ARTIFICIAL INTELLIGENCE ROBOTS JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees
5 years old
WHATSAPP $19 billion
450 million users55 employees
$345.5 million per employee
23 years old
VODAVONE $128 billion
440 million users92.000 employees
$1.4 million per employee
“We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb
THE AIRBNB ‘EFFECT’
COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,WITH THE PLATFORMS AS ENABLERS.
MATE Hotels creates their own Hub & Spoke platform
COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,WITH THE PLATFORMS AS ENABLERS.
A TRANSFORMATION*is a tailor-made experience
with an educational element and a changed individual as result.
“Authenticity, what consumers really want” Pine & Gilmore, 2007
*CREATION & PROGRESSION OF ECONOMIC VALUE:
VALUE CREATION: THE NEXT STEP
SERVICES
GOODS
COMMODITIES
EXPERIENCES
SERENDIPITY:the moment of an unexpected meeting of unknown, but relevant people at an unexpected location triggers TRANSFORMATIONS.
TRANSFORMATIONS
spaces, servicesand productsmonetary
capital
shared co-working &
open collaborationsocial capital
ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY, offering SERENDIPITOUSLY UNEXPECTED REAL TIME CONNECTIONS with RELEVANT people you DIDN’T KNOW BEFORE….
unexpectedencounters
learnedunexpected
things
greatencounters
%
80
60
40
20
0
experiencedserendipity 2013
2015** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.
a new job, invitation for a new projector started a new company:2013 1 out of 82015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales-marketing-pr.-research-innovation
…the network assist us in activities like:
“By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM
“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLSTHEATERS, HOSPITALS, HOTELS, COFFEE SHOPS…
…BUT ALSO INPRIVATE HOUSESAND RURAL AREAS
500.000 SEATS PER YEAR
100.000 SOCIAL SEATS PER YEAR
150+ LOCATIONS
25 COUNTRIES.
OUR FUTURE?FREE MEETING ROOMSEVENT PRODUCTIONS2M PASSPORT
IT IS ALL ABOUT
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