ROADMAP TO

Science Park Jönköping, Amsterdam, August 29th.

FOTO CREDIT: HENK JAN WINKELDERMAAT

RONALD VAN DEN HOFF

AUTHOR

PUBLISHER

TRENDWATCHER

ENTREPRENEUR

COACH

INVESTOR

CHAIRMAN OFSOCIETY30

FOUNDATION

FUNCTIONAL ASPIRATIONAL MEANINGFULL

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

FABRICATION REVOLUTION

1850 1990 20302015BEFORE 1800

A CHAORDIC SOCIETY ON THE RISE

Interdependent Economy:networked value creation, based on

solidarity,sustainability

&reciprocity.

takeaway home cooked meals

COLLABORATIVE ECONOMY: STUFF, FOOD & MORE

“We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb

THE AIRBNB ‘EFFECT’

COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,WITH THE PLATFORMS AS ENABLERS.

MATE Hotels creates their own Hub & Spoke platform

COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,WITH THE PLATFORMS AS ENABLERS.

COMMUNITY INTEGRATED CO-WORKING & CO-LIVING

ENHANCING THE EXPERIENCE…

A TRANSFORMATION*is a tailor-made experience

with an educational element and a changed individual as result.

“Authenticity, what consumers really want” Pine & Gilmore, 2007

*CREATION & PROGRESSION OF ECONOMIC VALUE:

VALUE CREATION: THE NEXT STEP

SERVICES

GOODS

COMMODITIES

EXPERIENCES

SERENDIPITY:the moment of an unexpected meeting of unknown, but relevant people at an unexpected location triggers TRANSFORMATIONS.

TRANSFORMATIONS

spaces, servicesand productsmonetary

capital

shared co-working &

open collaborationsocial capital

ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY, offering SERENDIPITOUSLY UNEXPECTED REAL TIME CONNECTIONS with RELEVANT people you DIDN’T KNOW BEFORE….

SERENDIPITOUSLY MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.

Seat ReservationSystem

WHOIS INDA HOUSE?

WHOIS INDA HOUSE?

unexpectedencounters

learnedunexpected

things

greatencounters

%

80

60

40

20

0

experiencedserendipity 2013

2015** 2013-2015 Survey by the Erasmus University of Rotterdam.

RESULTS.

a new job, invitation for a new projector started a new company:2013 1 out of 82015 1 out of 6

** 2013-2015 Survey by the Erasmus University of Rotterdam.

RESULTS: BEING PART OF THE ECOSYSTEM MEANS

-sales-marketing-pr.-research-innovation

…the network assist us in activities like:

“By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM

“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.

SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLSTHEATERS, HOSPITALS, HOTELS, COFFEE SHOPS…

…BUT ALSO INPRIVATE HOUSESAND RURAL AREAS

500.000 SEATS PER YEAR

100.000 SOCIAL SEATS PER YEAR

150+ LOCATIONS

25 COUNTRIES.

OUR FUTURE?FREE MEETING ROOMSEVENT PRODUCTIONS2M PASSPORT

IT IS ALL ABOUT