“A new world has arisen

parallel to our current

conventional economic reality,

which is creating sustainable

value every day”Ronald van den Hoff, book Society30

RONALD

VAN DEN HOFF

FUNCTIONAL ASPIRATIONAL MEANINGFULL

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

FABRICATION REVOLUTION

1850 1990 20302015BEFORE 1800

Visual: Marco Derksen, Upstream.

Organizations

Stakeholders

1.0 2.0 3.0

FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS

THE MEGA CITY:COLLECTION OF 3RD SPACESFOR SUSTAINABLE VALUE

CREATION

ROOFTOP FOOD & ENERGY

DAY TO DAY SHOPPING

DO WE BUY IT OR DO WE PRINT IT?

COWORKING & KNOWMADS

KNOWLEDGE SHARING

TRANSLATION SOFTWARE

AUGMENTED REALITY

VOIP

DATA & CONNECTIONS: EVERYWHERE

LIFE IS A GAM(E) (IFICATION)

SERENDIPITOUS ENCOUTERS

GAME + APPS = SEX ?

LIFE IS A GAME, A HOBBY OR BUSINESS?

MIRRORED REALITY

MIRRORED REALITY

Hoovertracks

D.I.Y.

BIG DATA & BIG BROTHER

COLLABORATION IS BUSINESS

ABUNDANCE IS BUSINESS

CRYPTOCURRENCY

ALTERNATIVE CURRENCIES

LIFE IS BUSINESS COLLABORATION

June 2013

ABUNDANCE IS BUSINESS

data by

ABUNDANCE IS BUSINESS

“LAST night 40,000 people rented hotel accommodation from a service

that offers 250,000 rooms in 30,000 cities in 192 countries…”

BIG BUSINESS

CARS &RIDES

HOUSE

CO-WORKING

HOSPITALITY& TRAVEL

SOCIAL

COLLABORATIVE CONSUMPTION

1st place

3rd place

2nd place

THE STORY OF…

HUMAN TRANSFORMATIONAS ECONOMIC VALUE

STRUCTUREDCONNECTIVITY

social tiesinterconnectednes

s

COGNITIVEAWARENESS

identity&

shared vision

RELATIONSHIP&

RECIPROCITY

trust

PEOPLE

workforce

PRODUCTION MEANS

machines,commodities

MONEY

standard, lubricant

NEW

SUSTAINABLE

VALUE

CREATION

SOCIAL CAPITAL

S.C. €.TRADITIONAL

3rd SPACE VALUE CREATION DRIVERS

HUB & SPOKE…SHARE THE 3RD SPACE

3RD SPACE VIRTUAL & REALTIME BLANKET OF INFO

CONNECT, LEARN AND TRANSFORM…

NEW SERVICES

3RD SPACE: UNEXPECTED RELEVANT MEETINGS

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

BUZZZZZZ

INNOVATION LABS

COLLECTION OF 3RD SPACES

JOBS:

SALES

MARKETING

PR MANAGER

RESERVATIONS

WEBMASTER

PURCHASING

F&B MANAGER

HR MANAGER

TASKS-ROLES

TRUST AGENT, TEAMBUILDER

RELEVANCE ANALYST, GAMIFIER

DATA PILOT, ENVIRONMENTAL SCANNER

KNOWLEDGE GUARDIAN, BARRIER FIGHTER

CONTENT CURATOR, NETWORK FACILITATOR

CLOUD SERVICE BROKER

“Authenticity, what consumers really want”, Pine & Gilmore, 2007

CREATION & PROGRESSION OF ECONOMIC VALUE:

EXPERIENCES

SERVICES

GOODS

COMMODITIES

TRANSFORMATIONS

SUSTAINABLE ECONOMIC VALUE

CIRCULAR ECONOMIES

CIRCULAR ECONOMIES

CIRCULAR ECONOMIES

CIRCULAR ECONOMIES

CIRCULAR ECONOMIES

3rd SPACES

CITIES

SOCIETY30CONNECTED CITIZEN& ORGANIZATIONS

CIRCULAR ECONOMIES-reciprocity

-social capital-access

-abundance

CIRCULAR ECONOMIES

THE MESHa chaordic systemof (informal) value networks

RONALD

VAN DEN HOFF

THANK YOU!www.ronaldvandenhoff.nl

www.society30.com

www.seats2meet.com

www.theserendipitymachine.com