swiss co-working & society30
TRANSCRIPT
We have to create networked environments that would encourage each of us to achieve more of
our potential and deliver more and more value to our stakeholders
CO-WORKING IN
FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OFSOCIETY30
FOUNDATION
Uber, the world’s largest taxi company owns no vehicles.
Facebook,the world’s most popular media owner creates no content.
Alibaba, the world’s most valuable retailer has no inventory.
Airbnb,the world’s largest accommodation provider owns no real estate or beds.
Skype, WeChat, WhatsApp & Facebook Messengerthe world largest phone companiesown no telco infra
Netflixworld’s largest movie house owns no cinemas
TODAY
TEN YEARS AGO
YouTube,the first video was uploaded
Facebook,just a year old
Bitcoin,didn't exist
Android,a small startup that Google just acquired
6.4 billion humans on Earth, only ~1 billion were online, and none of them had heard of Uber or AirBnb
TRENDSPLATFORMS: HOSPITALITY & OTHER SERVICES
E-Sports for pro-gamers. The heroe ‘PewDiePie’ has 41 million subscribers and 10 billion video clicks.
PLATFORMS: GAMING BIGGER THAN SPORTS
COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identitiesand can open bank accounts, start companies, hire staff without ever visiting Estonia in real life.
PLATFORM: COUNTRY AS SERVICE PLATFORM
The factory of the future will have
only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from touching the equipment.*
*Autodesk CEO Carl Bass
PLATFORMS: PRODUCTION
COMPUTERS ARTIFICIAL INTELLIGENCE ROBOTS JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees
5 years old
WHATSAPP $19 billion
450 million users55 employees
$345.5 million per employee
23 years old
VODAVONE $128 billion
440 million users92.000 employees
$1.4 million per employee
JOBS DISAPPEAR, AS WE SPEAK!
COMPUTERS ARTIFICIAL INTELLIGENCE ROBOTS JOBS?
Former McDonalds CEO Says a $15 Minimum Wage Will GiveJobs to Robots
JOBS DISAPPEAR, AS WE SPEAK!
3D PRINTING : MAKERS PLATFORM WE CAN PRODUCE ANYTHING & FINANCE IT OURSELVES: DECENTRALIZED
DECENTRALIZED AUTONOMOUS PLATFORMS & TOOLSCOLLABORATION SOFTWARE.
DECENTRALIZATION
takeaway home cooked meals
COLLABORATIVE ECONOMY STUFF, FOOD & MORE
“We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb
THE AIRBNB ‘EFFECT’
PIVOTTING FOR A PART OF THE PIE…
COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,PLATFORMS AS ENABLERS.
MATE Hotels creates their own Hub & Spoke platform
Interdependent Economy:networked value creation, based on
solidarity,sustainability
&reciprocity.
CO-WORK INDUSTRY:COLLABORATION OR STAND-ALONE?
“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.
HOW DOES YOUR LOCATION STAY RELEVANT?
A TRANSFORMATION*is a tailor-made experience
with an educational element and a changed individual as result.
“Authenticity, what consumers really want” Pine & Gilmore, 2007
*CREATION & PROGRESSION OF ECONOMIC VALUE:
VALUE CREATION: THE NEXT STEP
SERVICES
GOODS
COMMODITIES
EXPERIENCES
SERENDIPITY:the moment of an unexpected meeting of relevant people at an unexpected location triggers TRANSFORMATIONS.
TRANSFORMATIONS
spaces, servicesand productsmonetary
capital
shared co-working &
open collaborationsocial capital
ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY, offering SERENDIPITOUSLY UNEXPECTED REAL TIME CONNECTIONS with RELEVANT people you DIDN’T KNOW BEFORE….
SERENDIPITOUSLY MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.
Seat ReservationSystem
WHOIS INDA HOUSE?
unexpectedencounters
learnedunexpected
things
greatencounters
%
80
60
40
20
0
experiencedserendipity 2013
2015** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.
a new job, invitation for a new projector started a new company:2013 1 out of 82015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS: BEING PART OF THE ECOSYSTEM MEANS
-sales-marketing-pr.-research-innovation
…the network assist us in activities like:
“By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM
“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.
SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLSTHEATERS, HOSPITALS, HOTELS, COFFEE SHOPS…
…BUT ALSO INPRIVATE HOUSESAND RURAL AREAS
Ricoh Open 2016: a Seats2meet Pop-Up location
and in POP-UP LOCATIONS
ROADMAP.
IT IS ALL ABOUT