open content from danish museums 29012013

Open Content from Danish MuseumsMerete Sanderhoff, Statens Museum for Kunst

http://www.slideshare.net/MereteSanderhoff/

29 January, 2012, Paris

Background

SMK in Google Art Project~160 highlights ~100 videos

CC-BY

Image sharing between Danish art museums

www.mobypicture.com

Tiny experimental pilot project 300,000 DKK ~ 40,000 EUR

www.guardian.co.uk

www.guardian.co.uk

start smallask the users

adaptexperiment

seize the opportunity at hand

3 dogmas

All Public Domain content is freely shareable and reusable

We use an existing platform instead of custom-building a new one

Target users take part in developing and creating the experience

2009

2011

2012

Value Proposition

Museums

Need: Be mobile, expose collections

Offer: A shared, sustainable mobile museum platform

Users

Need: Keys to look at art

Offer: Keys, relations, dialogue

Incentive

Facing common challenges with common solutions push Danish art museums to start using open licenses on

collections

connect collections and send users on to each other

involve users in dialogue and encourage co-creation of content

re-cycle existing online content

build a sustainable platform using dynamically updated system

Channels

Simple “shell”/image repository/archive: HintMe [beta]

Twitter’s API

Simple interface

Simple backend

vStand in front of an artwork in a museum

Pull out your smartphone or tablet

Scan QR code or enter URL

Scroll through a stream of brief comments, open links to related images, texts, videos etc. (anyone can do this)

Post a comment, question, add a link, photo, video etc. (you need to be a Twitter user to do this)

Maybe you get a response – if you direct a question or comment to a museum tweep, you certainly will

It works like this

Why use Twitter?

artworks identified via #

manageable content production

existing online content activated

users are equal and identifiable

multilingual

dynamically updated and improved

Communication channels

MuseumNext conferencehttps://vimeo.com/45705253?action=share&post_id=1129350540_429715973734173#_=_

Open Knowledge Festival http://openglam.org/2012/09/27/openglam-workshop-at-the-okfestival-2/

Swedish Exhibition Agency

http://www.riksutstallningar.se/content/spana/curating-and-participation-new-mobile-platform?language

=en

OpenGLAM blog

http://openglam.org/2012/10/23/the-participatory-museum-of-denmark/

Musings blog

http://blatryk.wordpress.com/2013/01/24/beta-test-smk/

Lots of tweets

Stakeholders

Users

Educators

Museums

Agency of Culture

Artists

Open GLAM communityCreative CommonsEuropeana

Open licenses

CC-BY Artworks

Statens Museum for Kunst 20 (160)

Den Hirschsprungske Samling 18

Thorvaldsens Museum 20

Ny Carlsberg Glyptotek 10

J.F Willumsens Museum 10

Fyns Kunstmuseum 15

Vejle Kunstmuseum 7 (+ 5)

CC-BY-NC

Ribe Kunstmuseum 22

KØS – Museum for Art in Public Spaces (11)

Awaiting decision

Sorø Kunstmuseum (want CC-BY) 10

Faaborg Museum 20

168 (308)

Benefits

Real demand for open content

Museums and artists are willing to open up content

http://www.skoletube.dk/

Benefits

Potential in mobile museum Interpretation/dialogue tool

Links to rich media content are appreciated

Risk of looking down, not up

The personal curator is popular

Users do not necessarily want to participate

Users are happy to be invited into dialogue

Next steps

Open licenses on modern and contemporary artworks

Launch and report by April 2013

How do we make this project scale?

Thank you

@MSanderhoff

merete.sanderhoff@smk.dk

http://www.slideshare.net/MereteSanderhoff/