open innovation 2.0 – creating ecosystems! - european response
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Open Innovation 2.0 –creating ecosystems! creating ecosystems!
- European response
Bror Salmelin
Adviser, Innovation Systems, European Commission
Contents
• VUCA?
• OI2?• OI2?
• Drivers
• How does the paradigms change?
• How to respond to the challenges?
The Future
• Prediction is difficult,
Especially about
• The best way to predict the future is to invent it!Especially about
the future
• Niels Bohr
to invent it!
• Alan Kay
3
VUCATIONAL society
• Volatile
• Uncertain• Uncertain
• Complex
• Ambigious
Innovation?
• Make things happen!
Sustainable innovation is full of disruptions!
Science based linear innovation is NOT mainstreamScience based linear innovation is NOT mainstreamanymore!
HOW TO CREATE NEW???
• User-centric innovation• Open innovation• Systemic innovation• Experimental mash-up
Essential drivers
• connectivity
• open
• interaction• interaction
• “organic”
• NON-controllable, only catalyzing possible
Open Innovation 2.0:A New Renaissance IF NOT……
Diversity matters (MIT 2002)!
•
high
Breakthrough
High low
Low
Val
ue o
f inn
ovat
ion
average
insignificant
Alignment of team members’ disciplines
Talent attracts talent!
Value Chain
collaborationprocess
process
New Business StructuresNew Business Structures
Value Network
Dynamic ValueConstellation
mediationValue Chain
Value Network
Maslow 2.0 for organisations
Still linear innovation model!
� Degree of participation : LOW (Observation) VS. HIGH (Observation + Creation)
� Knowledge Focus : Single and controlled contexts VS. Multiple & Emerging contexts
Test and Experimentation Platforms
Testbed
FDinland(FI)
SURFnet/
Kennisnet
project:
pilot
schools
(NL)
Silicon
Hill
(FI)
Kenniswijk (NL)
Octopus
(FI)
Digital
Playgrounds
(NL)
Innovating together!
Open
InnovationCitizens
and users Expertise
••• 14
and users
Application
Environments
Technology and
Infrastructure
Organisation
and methods
Expertise
Creative Commons; tools, IPR, practise, experience
Innovation moving out of the Lab
Centralized inward looking innovation
Closed Innovation
Ecosystem centric, cross-organizational innovation
Innovation Networks
Sources: Chesbrough 2003, Forrester 2004, von Hippel 2005
Externally focused, collaborative innovation
Open Innovation
Creating Innovation Platforms
Engagement platforms
“Assemblages of persons, interfaces, processes, and interfaces, processes, and artifacts, purposefully designed to intensify engagements to co-create
value”
from Prof V Ramaswami
PATHFINDER – the “knowledgist”
Knowledge maps
MeasurementOptimization PathSpecialization PathNeutralization Path Silos
Horizon of certainty
Disobedience
PATH CREATOR – the “resilient persona”
Disobedience(“Ignorance is bold and knowledge reserved”, Thucydides
“Future knowledge is not possible in the present”, Karl Popper )
UncertaintyInaccuracy
Horizon of doubt
Imagination
(“Knowledge
circumscribes
the imagination”,
Giacomo Leopardi,
Notebooks)
A range of disciplines
A
B
“I am going to use
my idea in my field
of use, and you are
welcome to use
it in your own field”
Bridger as new profession
C
Extraordinary: Large Deviations Make the Difference
In experiments events supposed not happening, happen
“normal” is not the focus
“extremes” are “extremes” are “extremes” are
the focus“extremes” are the focus
Feedback loopsCumulative, snowballs, arbitraryand unpredictable effects
You don’t tame uncertaintylooking at extraordinary events
We rewardacts of preventionrather than treatment
Discovery of valuable ideas by crowds!
Number
crowd experts
Value
Area of interestOld space
New space
Curators and Bridgers as new skills
New innovation space
• New professions: Curators and Bridgers
• New types of ecosystems:
• Self directed• Self directed
• Real world prototyping and experimentation
• Common interest
• Open platforms
• Recognition beyond ordinary means
• Brings fast scale-ups
• Flagships (?)
value Transition speeding +disruption+ risk mgmt
time
Experimentation in real worldMultidisciplinaryCo-creation of new marketplace
Prioritize Quadruple Helix Innovation
Government, Academia, Industry and Citizens collaborating together
to drive structural changes far beyond the scope of any one
organization could achieve on it’ s own
Involve all stakeholders in quadruple helix to innovate and experiment in real world settings, in creating frictionless innovation ecosystems
Government/PublicGovernment/Public
AcademicAcademic
IndustryIndustry
CitizenCitizen
Create incentives to encourage Openness to Innovation and Experimentation
• We solve too many problems with taxes and penalties, create incentives to encourage experimentation and prototyping, not "perfect experimentation and prototyping, not "perfect planning for yesterday".
• Promote Successful innovators and entrepreneurs as Hero’s
• Change our European culture where honourable failure is seen as a badge of honour :"failing fast, but small"
Drive Intersectional Innovation
• The breakthroughs happen at the boundaries of culture, domains, nations and technologies
• Prioritize support for innovation which target • Prioritize support for innovation which target intersectional, disruptive and architectural innovation
• Create a de Medici effect to enable a new European Innovation renaissance
Horizon 2020
• Commission proposal for a 80 + billion euro research and innovation funding programme (2014-20)
• Part of proposals for next EU budget, complementing Structural Funds, education, etc.
• A core part of Europe 2020, Innovation Union & European Research Area:• A core part of Europe 2020, Innovation Union & European Research Area:
• Responding to the economic crisis to invest in future jobs and growth
• Addressing peoples’ concerns about their livelihoods, safety and environment.
• Strengthening the EU’s global position in research, innovation and technology
• Three main focus areas: Industrial leadership (LEIT), Socieoeconomicchallenges and Research Excellence
Paradigm change is REAL!
• Closed innovation Open innovation Open innovation 2.0
• Dependency Indepencency Interdependency
• Subcontracting Cross-licensing Cross-fertilisation
• Solo Cluster Ecosystem
• Linear Linear, leaking Mash-up
• Linear subcontracts Triple Helix Quadruple Helix
• Planning Validation, pilots Experimentation
• Control Management Orchestration
• Win-lose game Win-win game Win more-Win more
• Box thinking Out of the Box No Boxes!
• Single entity Single Discipline Interdisciplinary
• Value chain Value network Value constellation
Conclusions
• The paradigm shift to Open Innovation 2.0 is real
• Essential to find positive collisions to create new markets• Essential to find positive collisions to create new markets
• Clusters are not enough to create new; ecosystems needed!
• Experimentation and prototyping in real world settings especially important in areas close to societal changes and challenge
• Experience from first calls: Too little emphasis on impact
More information
www.ec.europa.eu/research/horizon2020
http://ec.europa.eu/digital-agendahttp://ec.europa.eu/digital-agenda
http://ec.europa.eu/digital-agenda/en/open-innovation
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