open society institute: twitter training

twitter training

open society institutemay 19, 2010materials: http://deannazandt.com/osi

deanna zandthttp://deannazandt.com@randomdeanna

screenshot of twitter

basic vocab

day in the life

water cooler

relationships matter

let them guide you

tune accordingly

begin.

internet economy

don’tbeleftout

social capital

authenticity matters

your job

social graces

he’s watching you.

transparency=beautiful

in control

not scary.

who am I?

@OpenSociety

@OSI_Education

@OSI_Governance

@OSI_Health

@OSI_Justice

@OSI_MediaArts

@OSI_Rights

@OSI_Africa

@OSI_Europe

@OSI_MiddleEast@OSI_LatinAmerica

@OSI_UnitedStates

size doesn’t matter.relationships do.

2,000 followers

x50 retweets

x6,000 unique

__________________________________

600,000,000 possible impressions

25,000 impressions

person one

person two

courtesy Michelle Greer

choose metrics carefully.

satisfaction.

satisfaction.

authority.

loyalty.

satisfaction.

authority.

that’s all, folks!

http://deannazandt.com/osi

deanna zandthttp://deannazandt.com@randomdeanna

Photo credits:

• Dictionary: http://www.flickr.com/photos/jaboney/390315232/• Day calendar: http://www.flickr.com/photos/koalazymonkey/3861185525/• Water cooler: http://www.flickr.com/photos/rocketlass/317272120/• Sherpa guide: http://www.flickr.com/photos/mckaysavage/497817843/• Equalizer: http://www.flickr.com/photos/keelanj/4341380233/• Typewriter: http://www.flickr.com/photos/mgrap/2261210942/• Levis: http://www.flickr.com/photos/imelda/447925571/• Weaver: http://www.flickr.com/photos/9423754@N03/648808973/• Party: http://www.flickr.com/photos/24062854@N04/2499732296/• Lego boss: http://www.flickr.com/photos/27433628@N05/2596492463/• Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/• Oops: http://www.flickr.com/photos/ktpupp/508647245/• Tattoo: http://www.flickr.com/photos/randomdeanna/1957865947/• Clones: http://www.flickr.com/photos/fawksy/2453971673/• Measurement: http://www.flickr.com/photos/marco1983/3306497259/• Odometer: http://www.flickr.com/photos/entropyer/399353063/• Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/• Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/

Without Creative Commons licensing, this wouldn’t have been possible. Thank you!