optimize your sourcing strategy by building a mind map

Optimize your Sourcing Strategy

by Building a Mind Map

Martin Warren

Director HCMS/Insidejob

Melbourne, Australia

martin@insidejob.com.au

@MartinWarren

www.linkedin.com/in/martinwarren

My journey to sourcecon

• From Melbourne Australia

• 26 hours travelling via Sydney, LA, & Salt Lake City to Denver

• In a straight line it’s 14124.95 km (8 776.83 miles)

• 15 + years in recruitment helping internal teams implement

sourcing functions and talent engagement strategies in AUS, NZ & SE Asia (Singapore & Malaysia)

• I’m passionate about sourcing & engagement and believe sourcers shape organisations

• Have a responsibility to innovate and try stuff to uncover and engage critical talent for our hiring

manager

Sourcing is both a SCIENCE and an ART

The SCIENCE is a systematic approach to identify the

best strategies and tools to uncover talent, measure

and refine the process

Sourcing is both a SCIENCE and an ART

The ART can be difficult to measure, involves

relationship building and talent pipelining activities

• Access to so many channels and tools - where

do you start

• There is so much data online how do you cut

through all the noise quickly

• The haystack is getting bigger as we speak

• What works today may not work tomorrow

We need to be part :

• Data Scientist; and

• Artist

Challenges when sourcing!

The world is getting smaller

What data are we looking for?

• Actual?

• Assumptive?

• Predictive?

What would success look like?

Imagine if you knew everything about your

targeted market for critical and hard to find skills?

Understand your audience to determine

your sourcing sweet spot

Define Success Profiles

Define & Continually Refine Your

Sourcing Map

Develop Your Keyword

Search Plan

Document your Market

Map

Sourcing Strategy

What defines

success

(level/depth)

Where & How

we target

Documented

Sourcing Sweet

Spot

What we

systematically

search

Your sourcing strategy

What channels would you use?

Channels/

Professions

Banking Engineering Resources IT/

Telecoms

Executive\

Management

Retail Medical Defence Energy

Twitter Yes Yes Yes Yes Maybe Yes Yes Maybe Yes

Google+ Maybe Maybe Maybe Yes Yes Maybe Maybe

LinkedIn Yes Yes Yes Yes Yes Maybe Maybe Maybe Yes

Facebook Yes Yes Yes Yes Maybe Yes Yes Yes

Pinterest Maybe yes Yes Maybe Maybe

Stack Overflow,

GitHub,Dribbble Yes Yes Maybe

Xing Yes

You Tube Yes Yes Yes Yes Yes Yes Yes Yes Yes

Beknown Yes Yes Yes Yes Yes

Zoominfo Yes Maybe Maybe Maybe Yes Maybe Maybe

Wordpress Maybe Yes Maybe Yes Maybe

Instgram Maybe Maybe Yes

Branchout Yes Yes Yes Yes Yes Yes Yes

Flickr Maybe Maybe Yes

Resource

Channel Yes Yes Yes

Example

Use a Mind Map to develop your

sourcing strategy

YOU have covered the market?

• Research based approach will give you

access to a larger market over time

• The market map will reflect a true picture of

your targeted market

• Will enable you to identify high performers in

your targeted market

• Provide you and your stakeholders with the

confidence you have covered the market

• Provide greater reward for all stakeholders

Direct/

Proactive

approach

3rd

party

approach

Reactive

approach

Passive

market

Active

market

Scarce

Critical

Where do you focus your sourcing effort?

• Add the most value

• Operate in the most

critical areas

• Contribute significantly

• Highly visible

• $

• Hard to find

• Market demand/availability

• Quantities not available

• Time to fill previously

• High quality

Where would you focus your

sourcing efforts?

ROI

Market Intel

• Visual representation of

your market that

perpetually grow

• Real-time intelligences of

your targeted market

• Documented competitive

information for current &

future business needs

• Keeps you ahead of your

competitors

Capability

• Demonstrates capability of

strategic sourcing

• Provides confidence you

have covered the market

and/or identified the gaps

• Creates influence with hiring

managers & key stakeholders

• Provides a snapshot of what

the future may look like

(workforce planning)

Something for YOU to ponder!

Do you know WHAT & WHO in your targeted market?

Thank you it’s been fun!

Martin Warren

Director HCMS/Insidejob

martin@insidejob.com.au

@MartinWarren

www.linkedin.com/in/martinwarren