optimizing vr, ar or ai to implement for campaigns...

Optimizing VR, AR or AI to implement for campaigns, events & other live engagements

Kate Lechowicz

Sr. Marketing Manager, NetApp

@KateLechowicz

The Business Event Company © The Business Event Company ©

31mn Facebook posts

600k Tweets

300 hours of video uploaded

on YouTube

8mn Google searches

400mn emails sent

In the next 60 seconds…

The Business Event Company © The Business Event Company ©

%

Forbes

less than

The Business Event Company © The Business Event Company ©

Information is the oil

of the 21st Century,

and analytics is the

combustion engine.

Peter Sondergaard. Gartner Research

The Business Event Company © The Business Event Company ©

The Business Event Company © The Business Event Company ©

AI is the planet we’re headed to.

Machine learning is the rocket that’s going to get us there.

And Big Data is the fuel.

About Technology? About People!

SO IS THE FUTURE OF MARKETING

Cost

Centers

Revenue

Centers

TECHNOLOGY IS KEY FOR MARKETING TEAMS

Engagement

Emotional Tie

ROI

2 MAKE TECHNOLOGY YOUR ALLY

Virtual

Reality

Augmented &

Merged Reality

Artificial

Intelligence

Wearables

Internet of

Things

SUCCESSFUL ENGAGEMENT STRATEGY

PS: Make it FUN!

It’s simpler that you think!

1 Be creative!

Be bold! 2

3 Don´t repeat!

Your customers are smart - be smarter!

4

Always look at the entire engagement cycle!

5

DON´T FORGET TO HAVE A STORY!

Why mapping the most effective AI/VR/AR technologies for marketing across the customer lifecycle is

important?

It will allow you to do more interaction design rather than the mechanics of marketing

IDEAS THAT WORKED EXTREMELY WELL

3D

Print

Billboard

Messages

Augmented

Reality

Virtual

Reality

Internet of

Things

MINI-ME CAMPAIGN - PERSONALIZATION IS A

KEY! BUT THERE IS MORE!

Overloaded with

workloads?

We can speed

your business!

Like there would

be 2 of YOU!

Visit us @ our

booth & take a

picture / come

back and pick

up your Gift

Box

How is your MiniMe

supporting you @

your everyday

work? Show us

@Facebook & win

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MiniMe – HUNDREDS OF SOME ENTRIES !

MiniMe – FACEBOOK ENTRIES!

Andrew, UK

16U and only 12TB! We should

have bought a NetApp...

Richard, UK

My mini-me helps me swap disks and allows me to

concentrate on having a well earned coffee break :-)

EXCITEMENT NEEDS TO LAST LONGER!

Marcus, UK My MiniMe provides the spark

inspiration to get stuff done at

lightning speed

...

Richard, UK My MiniMe even attends meetings

on my behalf - making my job easier!

PERSONALIZED BILLBOARD MESSAGES

AUGMENTED REALITY PRODUCT APPS

SUCCESSFUL VR CAMPAIGNS

Can be done on budget!

If you have limited funds,

use the existing 360’ videos/

3D content or

licenced experiences – but

make sure there is a tight

connection to your own story!

Use VR/ AR to bust your

Social Engagement (share

competition boards online)

It is not about how many

people will try – it is how

many will remember!

1 2 3

VR CAMPAIGNS

SoMe/ Paid Social /

Channel Partners /

Video intro

Not only booth

presence counts -

“See & understand

more” – Oculus Rift

as a price to be won

during speaking

sessions / HOLs/

etc.

“What’s the best

experience you

have seen with your

new set of glasses?

1 2 3

Our recent campaign

Direct connection to our messaging & portfolio

Google Tilt Brush

“Does your Data Center

of the future exist yet?

If NOT - Design IT!”

ARTS TECH

MAGIC

POST-EVENT ON-SITE PRE-EVENT DEVELOPMENT

IoT Live Demos

Customer benefits

Quick Learning Session

Access to real time data

Superb & powerful visualisations

Great Coffee!

NOT AN ORDINARY

COFFEE BREAK..

1

2

3

4

Understanding how IoT solution works

IoT Live Demos

Customer benefits

Quick Learning Session

Access to real time data

Superb & powerful visualisations

Great Coffee!

1

2

3

4

TRAIN 4.0

Understanding how IoT

solution works

Top 3

Objective

s

But not every company needs an AI plan now. AI should be brought in when a company is aware of specific weak. or processes they want to scale

Marketers must embrace the benefits AI/VR can provide as well as look for new and creative ways to make this technology work to their, and their customers’ benefit.

When Considering AI Goals, Companies Should Be Realistic And Pragmatic!

QUESTIONS?

Kate Lechowicz

+447880035793 Katarzyna.Lechowicz@netapp.com

@KateLechowicz

https://uk.linkedin.com/in/klechowicz