oral memoire : social media and social causes

Social media and social causes

Marine ChapuisJune 9th, 2009

Summary

• Small introduction• What has changed since we last met?

• Philanthropy 2.0 is getting bigger and bigger• Nutshell Time

• Let’s take a look at the trends• My first little philanthropy 2.0 opportunity : the

Apicil case• Conclusion

The big communication change is here and happening

very fast

What has changed since we last met?

39 463 members in June vs 35 000 in May

The website is coming by the end of this year so we’ll have to look out for this event

New tool : webreportages

Meeting : « when social causes meet social

media »

Philanthropy 2.0 is getting bigger and bigger

NonProfit 2.0

Philanthropy 2.0E-philanthropy

Social media for social good

ePhilanthropy Code of Ethics

ePhilanthropy Foundation

Social Media Nonprofits

The studies

1/ Nonprofit Social Network Survey Report: April 09

• Between Feb 20 and April 15, 980 nonprofits professionals

• Distinction between « House Social Network » and « Commercial Social Network »

• House Social Networks : 30.6% > 76.8% have just one community, while 14.4% report having two communities, and 8.8% three or more community sites

Commercial Social Network :

Facebook wins everytime

The studies

2/ Social media for Social Causes Study : April 09

• People donating are younger than anyone thinks : Forty-seven percent were aged 30-49, 40 percent were under the age of 30, and only 13 percent were 50 or older

• Almost two thirds (62 percent) were female

The studies

The studies

Nutshell Time

Let’s take a look at the trends

Social mapping

Humor

May 2009 : J’aime pas

Donner

http://www.jaimepasdonner.com/

Creative Art

http://www.keepmakingstrides.com/

Introducing Entertainement

April 09 : film series

100% social media events

Twitter : February 2009 for bringing water to Ethopia

Thanksgiving and Twitter : Epic Change

Mashable

Micro/Mobile philanthropy

Splash Screen Adventure List Translation Task

My first little philanthropy 2.0 opportunity : the Apicil case

Apicil and its 5 philanthropic areas

HealthHandicap

SeniorsEmployment

Mourning

Professional guidance

Research tools

Competence validationGroup sessions at Apicil Solidarité

Apicil funds

Sports and Handicap meetings

?

Captions :

Health

Handicap

Employment

Mourning

Seniors

Apicil’s concrete actions

Apicil and BlogPulsewww.apicil.com

Little reactions from the blogosphere

Little legitimacy on the Web

Remarks :

Commentary peaks correspond with Apicil’s new ad (March/April

09)

Transgenerational

Family valuesSolidarity

Human

Speaking opportunities

Building an identity around its philanthropic actions

- Building a new visual identity through a new logo around its concept: « Protection Sociale Durable »

- Regrouping all the social actions on a dedicated website

- Keeping the 5 area of social actions

- Enriching the website through numerous applications : videos, testimonies, donate tags,comments,..

Thematics angle approach

Transgenerational dialogue

Experience sharing

Daily life of a family around an

handicap

Family Social Networking

Parents’ blog

Federating and bringing Apicil’s employees together

• The employees have to share the company’s values around its philanthropic actions

• Relays of information or message links on the dedicated website ?

• System of voluntary work ?• Internal communications tools such as a philanthropic wiki?• Bringing challenges and events around social actions

thematics• Concentrating our efforts on humanizing Apicil

In the end, it’s all about gaining more « whuffie »…