orchan credentials - 2017
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C R E D E N T I A L S | 2 0 1 7
We practice strategic public relations. We don’t do cookie cutter. We are not “yes-men”. We tell it as it is! We are here to help you build your brand credibility.We turn up the volume on brands and get people talking.We are dedicated to understanding your business.
ORCHAN IS NOT YOUR TYPICAL PR AGENCYWE ARE A COLLECTIVE OF CREATIVE LATERAL THINKERS, PASSIONATE ABOUT WHAT WE
DOWe are committed to delivering real, measureable results in a cost-effective manner.We are a small business – we have a personal, down-to-earth approach and love to immerse ourselves in, and become an extension of our clients' teams.We care about the tiny details, as much as the big picture.
WHAT WE ARE KNOWN FORWe always think outside the box, using our creative flair to ensure your brand stands out from the crowd.
No task too big, no task too small. We partner with you to strengthen your success!
Prompt activation
Creative & effective campaign
Results-oriented strategy
Unbiased, quality ideas & input
Sustainable solutions
Not counting
the pennies
EDUCATEConsistently recognise,
create and act upon opportunitiesto communicate & educatethrough the power or PR.
INNOVATECreating fresh ideas & approaches to achieve
tangible results.
A POWERFUL GLOCALPUBLIC RELATIONS AGENCY
IMPLEMENTMaking a change by crafting into impactful action to shapemind, attitude, behaviour &
lifestyle of stakeholderlocally, nationally & globally.
WE OFFER OURCLIENTS & PARTNERS
SUPPORTOffer undivided attention to every client and effectively listening to
issues and offer counsel in a timely manner.
CUSTOMISED PR CAMPAIGN
Develop tailored publicity campaigns using a series of collaborative
partnerships and communicative tools to enhance visibility and
credibility.
ACCOUNTMANAGEMENT
Develop and maintain strong relationships with clients, associates, and key media members to identify, pitch, follow-up and deliver editorial
possibilities and new media prospects.
OUR SERVICES
Strategic Public Relations
Campaign Conceptualisation &
ActivationReputation, Issues &Crisis Management
Brand Adjusting &Alignment
Businesses Development Consultancy
Digital / NewMedia Strategy Media Training
Change Management
& Internal Communication
ELEVATE THE EVERYDAY THROUGH STORYEvery agency tells stories we live them! The power of the story is that brands are
narrative-driven – narratives create close bonds between brand and consumer.
Consumers are now more sophisticated and have higher demands and expectations. No more arms-length transactions; they seek engagement on an emotional level. They
connect with brands that respect and value their custom. They seek authenticity. They seek validation.
They seek the total experience – our role is to live the brand story; not just tell it.
Orchan creates that validation.
OUR STRENGTH ISOUR PEOPLE
Orchan’s diverse team of professionals offer a confluence of skills to ensure our ideas and activations stand out, and break away,
from the norm.
We are a dedicated and skilled team with a great track record.
Our team consists of individuals who bring to the table knowledge and experience in varying fields, including creative writing, graphic
design, literature, photography, marketing, management, international relations, and social psychology.
MEET CRAIG J SELBYOrchan’s directors are hands-on; they get involved in each client’s campaign activation
A leading curator in the delivery of strategic solutions, Craig’s particular areas of interest include but are not limited to issues and crisis management as well as personal branding. Both a highly-learned and well-travelled scholar with the experience and intellect to match, his post-graduate qualifications cover the fields of Globalisation, Economic Development as well as Tertiary Teaching & Management.
Renowned for the shaping of clever ideas to help brands stand out amidst the clutter, Craig has represented a multitude of clients across varying industries, ranging from property to automotive to food and beverage to healthcare to FMCG to consumer electronics and more.
MEET FARRELL TANOrchan’s directors are hands-on; they get involved in each client’s campaign activation
With a diverse skill-set encompassing crisis management, campaign ideation, creative conceptualisation, corporate communications, event planning, sponsorship acquisition, and more tucked under his belt, Farrell’s client servicing prowess, alongside his co-founder’s strategic direction, is unmistakable.
A thinker equipped with the foresight of an inspired builder, his passion for leading the charge on change defines the very outline of the young entrepreneur’s blueprint for best-in-class success and domination.
His discriminating operational style, keen attention to detail, and cautionary sense of steer are elements evident in every client journey.
CLIENT SNAPSHOTOrchan has been fortunate to work with some amazing regional and international brands, including some long-standing family businesses which have proven that there need be no generational limit to success.
CLIENT SNAPSHOTWhether it be international brands seeking to develop their local presence, or home-grown ventures
seeking regional exposure, Orchan has worked hand-in-hand to facilitate these outcomes.
CLIENT SNAPSHOT
Orchan worked extensively with ARA Asset Management Ltd to establish its presence and build credibility for the developer, as well as to rebrand and reposition four (4) of their properties in Malaysia. We also led the Advertising & Promotions programmes for two (2) of their bigger malls, as well as re-launching these retail spaces.
CLIENT SNAPSHOT
After several years of being in the Malaysian market, British technology firm, Dyson, realised the importance of going beyond traditional sales to incorporate public relations. Dyson approached Orchan to represent the brand in Malaysia, and to create appropriate media initiatives to garner stronger brand presence.
CLIENT SNAPSHOT
Mayland engaged Orchan to work on both internal and external stakeholder relations for Cheras Sentral. With over 100 individual strata title owners, Orchan reached out to each one to seek their cooperation and buy-in to making the development succeed. We were also tasked with public rebranding and addressing the issues from the past. We later represented other properties under the Mayland umbrella.
Chalk & Cheese | AFCSecuring our client a hosting role in
regional AFC TV cooking show
Aids AwareSupporting important messages through
the involvement of key Malaysianpersonalities to make a difference
Forever 21Trending sixth in the world on Twitter
for the launch of their Mid Valley outlet
ROCKSTAR MOMENTS
PeugeotGetting the Malaysian distributor to
acknowledge mistakes from the past inorder to move forward
Cordon Bleu 100An event that can only happen once every 100 years, and Orchan was
chosen to represent the brand
Sir James DysonSecured for The Star newspaper exclusive
interview with the elusive James Dyson
ROCKSTAR MOMENTS
Food & Beverage42 East
Aka ChochinCraft Brews
Croisette Café Duck and Such
Five27Il Primo
Irrawaddy Fine FoodsK-Food FairKyoChon
LimoncelloNext Food AvenueOuttoDine Group
Penang Pork CompanyRuyi & Lyn
Schneider WeisseSpasso Milano
Sushi HengSvago
That Little Wine BarUrbano e Fresco
Weissbrau
CLIENTS
Fashion & AccessoriesAmee Philips
Bran et DaguetForever 21
Tsar
LifestylePUMA
Red Bull Product of EuropeStaedtler
Storm LondonTimberland
FMCGsDOLE
MahsuriSCS ButterTwinings
Health, Beauty & AestheticsAdvanced Apotheke
BellaVitaBio Collagen TechnologiesBodytone Wellness Studio
Cellmedic InternationalEnviron
EsteeGold InternationalHealth Pathway
Jane IredaleL’erbolarioNeal’s Yard
Omorose CosmeticsPenhaligon’sSpoon Health
Financial ServicesAEON Credit ServiceMEPS / Al Rajhi Bank
HomewareAlpha Home Appliances
Dyson
Learning and EducationBaba Baa
BASFNexus International SchoolTaylor’s Education Group
Taylor’s University
MediaAdvertising+Marketing
HCK FoundationOxygen
The Malaysian InsiderYappy.tv
Premium BrandsMartellPeugeot
Piper HeidsieckPurpleHouz Art Gallery
Servcorp
Property1 Mont Kiara
ARA Asset Management LtdCheras Sentral
Citta MallHartamas Shopping Centre
Ipoh ParadeKlang Parade
Mayland Properties
Public Events & Integrated ProjectsAIDSAware
Astro Hitz SpinmasterAxle Motorsports
Bentley Music Piano Competition (Steinway International)Encorp Strand – Mystical Eve
Ford Supermodel of the World Malaysia 2009Kam Goes Burlesque
Macy Sleep AwarenessMiss Universe Malaysia 2010
Music, Arts, and Style International Festival (MASiF) 2011Project Alpha 2
Taming of the ShrewTimbre, Rock & Roots
Yamaha MusicYuna Inspired
Technology Platforms
CodeAr.myEisentechSaleduck
StarDeal.my
CLIENTS
INDUSTRY RECOGNITION & AWARDSA+M AOTY Awards
PR Agency of the Year 2015 (Local Hero & Bronze Awards)PR Agency of the Year 2014 (Finalist)PR Agency of the Year 2013 (Finalist)
PMAA Dragons of Asia AwardsInaugural Young Dragons 2014 Series (Bronze Award)
PRCA AwardsBusiness-to-Business Campaign of the Year 2012 (Category Winner)
Orchan’s targetted and proprietory training solutions are aimed at communicating and imparting key strategic skills for brand representatives and
decision-makers
Media Landscape Understanding, Interaction & EngagementSocial Media Content Creation & Strategy Development
Crisis Management & CommunicationChange Management CommunicationStakeholder Communication Strategy
TRAINING
ORCHAN CONSULTING ASIALevel 2, 7B Jalan Bukit Desa 5
Taman Bukit Desa58100 Kuala Lumpur | Malaysia
PHONE+6 03 7453 5138
EMAILchangenow@orchan.asia
ONLINEwww.orchan.asia
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