organizational structure of tourism national tourism organization –state tourism secretariat...
Post on 23-Dec-2015
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Organizational Structure of Tourism
• National Tourism Organization– State tourism secretariat– Government agency within larger department– Quasi-public tourism agency– Private industry model
NTO’s Mission
• Increase employment• Stimulate investment• Improve standard of living• Maximize foreign exchange• Promote sustainable tourism development• Preserve natural areas through tourism• Protect and preserve cultural heritage• Develop social impact assessment models• Maximize social benefits through increased tourism
Government Role in Development
• Active – Own businesses – Tax incentive– Other legislation
• Passive– Indirect through legislation passed for another
purpose– Land management practices
Regionalization
• Combines resources for more effective development
• Increase marketing effectiveness (Mississippi Valley Partners)
• Establish and Identity and Image
• Bring public and private interests together
Types of Regional Organizations
• Public
• Private
• Quasi public
• Product specific
• Multi-state or Multi-city
Funding
• Room Tax• Membership dues• Attraction taxes• Food and Drink• Entertainment (gambling)• Special use (sporting goods)• Airline (departure, visa)• Gas taxes
Community Level
• CVB
• Chamber
• DMO
Reasons for Community Organization
• Accepting Change
• Resource Analysis
• Community Awareness
• Industrial Legitimacy
• Opportunity Recognition
• Cooperation, Communication and Compromise
What should a community organization do?
• Budget and Finance
• Communication
• Education and Training
• Research and Data Collection
• Promotion
DMO Outputs
• Inventory Analysis• Visitor Profiles• Establish Use zones
– Delineate distinctive features– Plot critical zones– Establish use objectives– Formulate an Action Plan– Initiate Limits of Acceptable Change Process
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