organized by: event partner: media partner acre run - final_.pdfschool program: acre foundation has...
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Organized by: Event Partner: Media Partner:
• ACRE Run ( Cross Country) is being organized to
raise funds for constructing a Farmer’s Market @
Attur, Hoskote Taluk.
• The First edition of ACRE RUN is scheduled on
Sunday, March 8th 2020.
• 10K+ runners are expected to participate, to support
the construction of the 1st organized Farmer’s
Market @ Hoskote Taluk.
• Route will be countryside along the villages, flanked
by villagers of Hoskote Taluk
ABOUT ACRE RUN
Outline
• Removal of Eucalyptus Trees to Stabilize Water Table
• Rejuvenation of lakes in Hoskote
• Targeting An Organic Hoskote by 2025
• Local Farmers market & e-commerce Ventures
Our Purpose01
To collaborate with public and private entities that will
support our vision in growing sufficient vegetation for
local farmers market & e-commerce.
Our Focus02
Sustainable income model, Educating the
farmers, Restoring lakes, Vegetation and Soil
testing
Our Approach03
Collaboration, Communication,
Donation and Participation
Our Working Model04
A model that helps farmers monitor and take ownership of the complete process
from the selection of seeds to controlling the crop production process to the end
source.
Our Approach
Educate farmers on
Organic Farming
Soil Testing
Restore Lakes
Suitable
Vegetation
Eradicate
Eucalyptus
Trees
Collaborate with researchers and knowledge hubs such as NIFA(National
Institute of Food & Agriculture) /RCOF(Regional Center of Organic Farming) to
educate the farmers on organic farming.
Soil testing to ensure no contamination and to check the extent of fertilizer
used on land is limited- Enabling farm lands with a soil health card .
Target to Restore 165 lakes started project on Aug 2019 Currently working on
Sasalu village lake.
Vegetation improves the natural processes of different indicators for sustainability
such as: improving air quality, water resources and soil. Hence OUR MISSION IS
TO PLANT MORE THAN 1 MILLION TREES.
60% of Bangalore rural (Hoskote) is full of Eucalyptus trees. A eucalyptus tree consumes
90 liters of water a day. During summers and times of drought, its roots can go down up to
30ft in search of water.
Sustainable model:
Income and Livelihood
ACRE brings together
National Associations, that
promote Indian Farmer
Welfare, Water
Rejuvenation Programs, Soil
Management, Bio-organic
Fertilizers and promotes
collaborations with experts
reinforcing best practice
aspects for conservation of
agriculture.
WHAT WE DO?A two fold purpose-putting
people and plants first. We
are determined to make the
world a better place.
WHY WE DO IT?
ACRE foundation is a non-
profit organization
established in 2018 with an
aim of creating an
economical and community
based livelihood in the field
or organic farming for the
rural villages also enabling
the underprivileged. We
work towards this using a
model devised by us, that
strives solely to uplift
farmers and the next
generation of rural India.
WHO ARE WE?
02
Once called “A paradise for bird lovers”
No. of Lakes previously: 168
(as per government records)
Situation of current lakes
Operative: 3
Non-Operative/Dry: 165 (completely or partially)
About Lakes in Hoskote
Taluk
Simple Portfolio
Presentation
Brief Background
1984 1995 2019
01Hoskote taluk is a part of rural
Bangalore.
No. of Villages: 297
Present Population: 3,00,000 and
Growing
Main occupation: Farming
About HoskoteCurrent image of Lake as on 2019
03Current Situation:
About 60% of Hoskote is covered by
eucalyptus trees which is an concern
for depleting ground water.
Currently ground water is available
above 1500 ft.
Removal of Eucalyptus Trees
04
Concerns of Chemical farming:
Reduced ground level water has lead
farmers towards excessive use of
chemicals & fertilizers to sustain their
livelihood un aware of the side effects
of chemical farming. For both the
farmer and the consumer .
Organic Hoskote:
Simple Portfolio
Presentation
Our current focus is to create sustainable
agriculture and living infrastructure for
Hoskote, a taluk in rural Bangalore.
Our Focus
Eucalyptus Trees in Hoskote
Images of Organic Farming in Hoskote
05
Farmers have been traditionally selling their produce
through the middlemen & traders. This has lead to
low pricing sale of agricultural products to the middle
man who intern make most of the profit.
ACRE is looking at creating an sustainable avenue
for the the Farmer’s wherein they can sell their
produce directly to the consumer hence ensuring
them a fair share of income.
Promote Local Farmers Market:
Successful accomplishments start small
Blueprint of Proposed Farmers Market
Rejuvenation of lakes in
Hoskote:
Our initiative by ACRE Foundation is to
restore the Sasalu village lake with the
help of Villagers and local Govt. We have
cleaned up the lake and channels with
the help of JCB’s. Awaiting for the good
monsoon to fill the lake.
Village -Sasalu
Taluk – Dodballapura
District - Bengaluru Rural
State -Karnataka
Our Recent Initiatives
Our founding member (MR. Sanjeev Kumar) is
inspecting the progress of the work
Mission Organic Hoskote by
2025:
Acre Foundation is training farmers on the
benefit of -
Organic Farming
Compost Making
Water Preservation,
Soil Testing
Soil Rotation ,
Crop Rotation,
Using Bio-organic Fertilizers.
Taking a step closer towards a Greener
and organic Hoskote……..
Mission Organic Hoskote
School Program:
ACRE Foundation has started to collaborate
with schools and Kids in Hoskote taluk to
plant trees.
One of the initiative was to Plant trees @
Doddanallurahalli primary school involving
school kids and naming the tree after each
child, will bring in ownership and
responsibility on child to take care of the
growing tree
Our outreach is to involve 300+ schools
and 15000+ kids to participate in this
venture.
Initiative by Acre Foundation @Doddanallurhalli primary school
under the supervision of Headmaster Muniyappa
Sports Equipment For School
Children:
ACRE foundation believes in a healthy body
and active mind. A program to distribute sports
equipment to schools students
Doddanallurahalli primary school in Hoskote by
our founder Mrs. Diana
We intend conduct an Annual sports meet were
in we will identify talent the generation next and
enable them to pursue different streams of
sports of there interest.
Distribution of Sports Equipment's to the Hoskote Primary
Schools
ACRE’s -Hoskote’s 1st Farmers Market @ ATTUR
Did you know ?
-In a country where Agriculture contributes to 17% of the
GDP
- Provides employment to 50% of the population,
- Ranks 2nd in the world in farm output
230 million people still go to bed on an empty stomach,
every day because farmers are paid less than the
market rates.
Highlights of Farmer’s Market @ Attur Hoskote –
• Market Place - Mandi
• Workshop /Training/ skill development Area
• Expo Area – Urban rural connect
• Open/Cultural space
• Cold Storage
• Waste Management (Compost pits, vermicomposting etc.)
• Recreational Space
• Cafeteria
Existing supply chain of Agriculture
ACRE Foundation Model of supply chain
FARMERS CONSUMERS
Our Working Model
B
CommunicateCollaborate
A
We are looking at collaboration with
various entities in corporate space,
individuals scholars experts in the field
of Organic Farming.
We will Maintain transparency in all
our communication with our stake
holders and keep them informed
about all activities and updates..
Making societies aware of Hoskote
using social media and other
awareness campaigns.
Awareness
Participants’ registrations for 5, 10
kms marathon.
.
ACRE RUN
Recognize and reward rural
innovations or success.
Rewards and Recognition
Donation Participation
We are looking forward for donations
from donors who believe in the cause
of ACRE foundation .All the donations
will be transparently publicized and
recognized. All donations will be exempt
under Section 80G.
Participation by involving the local
youth and rendering services,
time and efforts..
TITLE SPONSOR - 1no
Rs 20,00000/-
POWERED BY SPONSOR - 1no
Rs 10,00000/-
ASSOCIATE SPONSOR – 5nos
Rs 5,00000/- each
Brand Visibility during Promotional
Activities
The event is named after the brand ✔ ✖ ✖
Newspaper advertisements ✔ ✔ ✔
Newspaper inserts ✔ ✔ ✔
Outdoor media ✔ ✔ ✔
Emailers ✔ ✔ ✖
Visitors’ tickets ✔ ✔ ✖
VIP Invitations ✔ ✖ ✖
Sponsorship Packages for Acre Run for Creating farmers market
Sponsorship Packages
TITLE SPONSOR POWERED BY SPONSOR ASSOCIATE SPONSOR
Brand Activation and Visibility during the Event
Main Stage Backdrop ✔ ✔ ✖
Start/Finish Arch ✔ ✖ ✖
Flag-off Stage ✔ ✖ ✖
Event Flag ✔ ✖ ✖
T-shirts ✔ ✔ ✖
Bib ✔ ✖ ✖
Finisher Medal ✔ ✖ ✖
Exclusive branding at the venue ✔ ✔ ✖
Lanyard and badges ✔ ✔ ✖
Official Access Pass ✔ ✔ ✖
Digital Clock at the Start Arch ✔ ✔ ✖
Signage's (to the venue, parking, at the venue,
along the marathon route)✔ ✔ ✔
Activity zone backdrop logo ✔ ✔ ✔
Hanging banner ✔ ✔ ✖
https://acrefoundation.org/events/
Sample Representation of Sponsors Logo, Actual design may differ
TITLE SPONSOR POWERED BY SPONSOR ASSOCIATE SPONSOR
Brand Visibility on Digital Platforms
Hyperlinked logo (of your brand) to your website ✔ ✔ ✔
Exclusive web banners highlighting your brand ✔ ✔ ✖
Social media advertisement ✔ ✔ ✖
Brand Visibility Post Show
Full page advertisement within the Post Show
Report / Coffee Table BookFull Page Half Page Quarter Page
Acre Life
Member
Acre Platinum
Member
Acre Gold
Member
Acre Silver
Member
Acre Participation
Member
AMOUNT 10000 8000 6000 4000 1500
50% tax benefit under section 80G of income
tax (File No:80G/2019-20/A/10064)✔ ✔ ✔ ✔ ✔
Coupons of organic vegetables worth Rs. 1000
each.
*Redeem Your Coupons at Farmers market4 3 2 1 ✖
ACRE RUN (Cross Country) 5KM/10KM Registr
ation cost free Worth Rs. 1500/-✔ ✔ ✔ ✔ ✔
1 Liter Sump & Over Head tank cleaning
solution worth Rs. 399/-✔ ✔ ✔ ✔ ✖
One tree Plantation on the day of Acre Run by
Donor – Tree will be named on Donor.✔ ✔ ✖ ✖ ✖
Discount on all future ACRE Events. 30 % 20 % 10 % ✖ ✖
Regular Emailers Updates ✔ ✔ ✔ ✔ ✔
Members Packages for Participating in Acre RUN
Media coverage for sponsors
• Tag the company sponsored
• Tag the pictures after the run
to the individual sponsors
• Updates pre and post event
Website
ACRE Website shall cover
the sponsors on the website
under respective brackets
OOH
Branding
on Busses
Newspaper, e-mailers, e-banners
Advertise the sponsoring company on all
communications – which includes print newspaper
articles, mailers, and banners.
On-ground Promotion• Mall promotions
• Highway promotions
• Awareness camps at parks.
housing societies and gated
communities.
Radio Campaign
Announce the Title and Powered by sponsors in the
respective brackets on the radio campaign
designed for Acre Run and thank you message after
the event.
Social Media Campaign
Event Outline
Curtain Raiser, Agenda of the event, 5K & 10K
Tree Plantation
Day long Flea market with Musical performances and Local food
festival
Honourable dignitaries of Government of Karnataka along with a celebrity to raise the
curtain, talk about the agenda of the event and importance of Farmers Market in farmers
life.
Farmers will put up stall to sell their organic produce along with handicrafts and musical
performances by urban and rural artists with delicious local food.
Tree plantations by dignitaries and Acre Donor members
Showcasing plan of action and next set of events planned after the RUN and closing
ceremony.
01
02
03
04Way Forward and Closing ceremony
Thank You
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