oriant ltd. · pyaterochka), globus, 7th continent, stockmann, azbuka vkusa, victoria, selgros,...

ORIANT Ltd. Brand distribution and promotion

since 1993

Company Profile

• Russian privately owned company

• Import, logistics, storage, distribution and promotion of

fine confectionery and grocery products.

• Base: Moscow

• Number of employees: 22

• Employed in sales: 8

• Departments: sales, purchase & logistics, marketing &

brand development, certification & customs clearance,

administrative

Market Record & Product Segment

• Market record:

– 27 years on the Russian market

• Distribution:

– Federal chains

– Moscow retailers

– Regional retailers and distributors

• Assortment handled:

– high quality products with long (longer than 6 months) shelf life

• Countries of origin:

- Austria - Poland

- Belgium - Bulgaria

- France - Macedonia

- Germany and other

Brands Introduced and Developed

in the Russian market

1994 - ARESO Kuchen (Germany): foil cakes

1995 - DAHLI Kuchen (Germany): foil cakes, Swiss rolls, layer cakes

1996 - Cookies World (Germany): cookies in bags

1999 – Lambertz (Germany): gingerbread, biscuits

2000 – HARIBO (Germany): chewing jellies

2002 – Granini (Germany): fruit candies

2003 - Swiss Delice (Switzerland): premium chocolates & biscuits

Brands Introduced and developed

in the Russian market

2008 – KuchenMeister (Germany): traditional stollens, cookies in bags

2007– Bahlsen (Germany): wide range of biscuits

2008 – Lotus (Belgium): caramelized biscuits for retail and HoReCa

2006 – Chocolat Frey (Switzerland): premium chocolate assortment

2005 - Casali (Austria): variety of chocobananas

2009 – Manner (Austria): wafers and chocolate assortment

2011 – Koelln (Germany): oat cereals assortment

2008 – Valfleuri (France): alsatian pasta with 7 fresh eggs

2008 – Guyaux (France): fine French truffles

Brands Introduced and developed

in the Russian market

2012 – ANNAS (Sweden): ginger cookies

2012 – Delicadeza (Poland): traditional pastry

2014 - HIG (Germany): cookies and wafers in

bags

2014 - Vandenbulcke (Belgium): fine praline,

seashells assortment

2014 - Sugarpova by Maria Sharapova (Spain):

chewing candy and chewing gum assortment

Brands Introduced and developed

in the Russian market

2015 – Spitz (Austria): assortment of traditional crunchy wafers

2015 – Hauswirth (Austria): assortment of chocobananas

Brands Introduced and developed

in the Russian market

2016 – Bergen (Poland): biscuits and cookies

2016 – Cemoi (France): fine chocolate and truffle assortment

2016 – Halloren (Germany): dark filled

chocolate bars and fine pralines

2016 - Melbon (Bulgaria): chocolate sea shells

assortment

Brands Introduced and developed

in the Russian market

2017 - Steenland (Netherlands): assortment of

chocolate figures for kids

2018 – Jacquot (France): chocolate tablets

and truffles assortment

2017 – Crispico (Poland): assortment of traditional

crispy pastry

2019 – Vitaminka (Macedonia): chocolate and

cookies assortment

Current Portfolio of Brands

Distribution Coverage

– Moscow: 10 distributors wholesalers, independent stores,

HORECA customers and shops; gasoline stations

– Regions: 20 wholesale and direct delivery companies, 179

independent supermarkets

– Key federal and local retailers:

Metro C&C, X5 Retail Group (Perekryostok, Karusel,

Pyaterochka), Globus, 7th Continent, Stockmann, Azbuka

Vkusa, Victoria, Selgros, Magnolia, Billa and other leading

supermarket chains.

Regional Distribution Coverage

Private Label Distribution

Oriant has been an authorized importer of private labels for:

MARKETING ACTIVITIES

1. TRADE FAIRS

Trade Fairs

• ORIANT participates at the Russian international trade

shows

World Food – Branded booths

2. POS PROMOTIONS

Promotions in Retail

Alye Parusa in-store leaflet

Promotions in Retail

Alye Parusa in-store leaflets

Alye Parusa in-store leaflet Victoria in-store leaflet

Promotions in Retail

Promotions in Retail

Victoria in-store leaflet Pyaterochka (X5 retail) in-store leaflet

Promotions in Retail

Pallet placement in Santorg (Moscow)

Victoria in-store leaflet Floor Displays

Promotions in Retail

Holding Centre Supermarket

Krestovsky Supermarket

Promotions in Retail

Tastings in Retail

3. OTHER PROMOTIONS

Frey at the open-air exhibition “Panoramas of Switzerland”

• May 29 – June 30, 2014

• The event by Switzerland Tourism

• Frey is a strategic Partner

• Opening ceremony – May 29th 2014

- 2 Frey billboards

- Frey roll-up banner at the entrance of

press-conference hall

- Press-release in the press kit

- Frey Chocobloc in the press kit

- Mentioning Frey at the press-conference as a strategic partner of the exhibition

• Frey sampling with flyer

- Friday-Saturday/ 6-9 p.m./ 5 weeks

• Frey questions in the competition on the National Geographic website Frey

presents to the winners of the competition:

-150 praline boxes

- 20 free tickets to Frey Visitor Center

Open-air exhibition “Panoramas of Switzerland”,

Moscow

Open-air exhibition “Panoramas of Switzerland”, Moscow

Promotions at Open-air exhibition “Panoramas of Switzerland”

4. ADVERTISING

Advertisement in B2B magazine

«My business. The shop»

Monthly, January 2017 – January 2018

Target Audience: management and buyers of supermarket chains,

shop owners, purchasing managers

Advertisement in VIM MAGAZINE

VIM Magazine is a modern

entertaining inflight magazine of

one of the largest Russian Airlines

VIM Avia (9000 flights / 1 550

000 passengers per year).

Circulation: 65 000 copies

Period: monthly

Frey 1/1 Advertisement at the

first inside cover page in

November and December 2014

editions.

Additional Distribution:

- Moscow Airports lounges

- Ticket offices

- Regional VIM Avia offices

ORIANT Core Competence

• Introduction, distribution development and promotion of

brands on the Russian market

• Distribution capacity (Moscow, Russian regions)

• Direct contact to the buyers of all leading Russian

retailers

• Full scale distribution service (imports, certification,

stock storage, logistics, merchandising, sales

support/BTL actions)

• Experienced team

Thank you for Attention!

You are welcome to contact us:

Address:

Posledniy per., 13

107045

Moscow, Russia

Telephone:

+7 (966) 126 73 51; +7 (966) 126 72 68

Web site: www.oriant.ru

Evgeniya Trynina

Executive Director

E-mail: trynina@oriant.ru