origin: franglais · •origin: franglais • ingredients: 5cl brands, 3cl consumer behavior, 2cl...

• Origin: Franglais

• Ingredients: 5cl brands, 3cl consumer behavior, 2cl of advertising and story-telling

• Contents 10cl: Consumer goods, wine & food, sports, humour, travel

• Influences: Diageo, SCJ, Mars

Created first company in 2007 Rebranded in 2015

• Networks: President FIBA, Franco-British Business Association• LYINC, CJD

Sparking innovation thinkingThis is what we do

INSIGHT STRATEGY IDEATION

Why us?

A group of creative marketers,

researchers, planners and illustrators, who are always up for the

challenge!

C o n s u m e r Tr e n d s

Summary• Introduction• Customer’s needs & wants?• Expectations shape trends & innovation• Attention saving…• …or attention grabbing• Questions..

Volatility Uncertainty

Complexity Ambiguity

VUCA

Overwhelming?!

The expectations of tomorrow’s customers are being set by today’s innovations.

• Ask them!• People don’t always know!– This is limited…even truer today in period of rapid change

• Watch them– Ethnography

• Big Data– Crunch & develop insights– Better for validating / enhancing what you’re already doing

• Look at current innovation happening now!• New expectations created by innovations (Uber, Netflix…)

What will my customers want next?

Spotting Trends

Example

You’ve ever booked an Uber!

Wait times?

Mini-cab / Taxi Bleu / G7…

Our expectations

have changed!

CONSUMER EXPECTATIONS RE. TRANSPORT HAVE CHANGED

86% of business leaders agree that success is directly linked to customer experience…

Source HBR

BASIC NEEDS & WANTS

PACE OF CHANGE

Trend-driven innovation is all about unlocking a basic human need and serving it in a new way…

Expectation à Instant, one touch service (just like Uber)

Service FMCG

Expectation à Instant, one touch service (just like Uber)

Attention Saving

In a world where many are time starved, brands need to choose between attention grabbing and attention saving

Attention Saving

Outsourcing Thinking! -Keeping track on your tyres…

Pirelli Connesso adds smart technology to

your tyres

Shortening customer journeys! - Roving robots reduce flight check in time

Meet Kate, an autonomous check-in robot that moves by itself around airports

Eradicating Pain Points! L’Oréal’s Beauty Gifter

L’Oréal’s chatbot on FB Messenger. AI taking the pain out of buying tricky gifts!

Attention Grabbing!

Vinyl record sales - Every touchpoint takes more time…

Vinyl sales at a 25 year high!

Shockingly visual à Instagrammable à Memorable & shareable

208M photos posted on Instagram, with #Food (source: FT).1 Brit in 5 has shared a photo of a meal in the last month (source Waitrose Food & Drink)

Train delays predicted before they happen! - (remember Minority Report)!

And finally…The environment

SparkinginnovationthinkingPhilip.last@lastinnovation.comtél. +33 9 61 64 65www.lastinnovation.com

Questions?