ouali benmeziane - webcongress - philantrofest digital media for non profit

Where is ouali?

OUAL I

Ouali Benmeziane

founder of webcongress.com

ouali.com | @ouali | fb.com/oualicom

ü May give this speech with some mixed accent

ü Will send you (if you ask) this presentation & more documentation

2

70% HAVEN’T UPDATED THEIR WEBSITE IN 2 YEARSDEAD

3

Your website is good for the trash.

SEATING WAITING FOR USERS & DONATION TO COME TO YOU ?

Quizz

over

The world is [really] changingWhat the F* are you doing?

What is included (& Free) in the speech:1. 10 page SEO Guide2. List of awesome and almost free tools3. This presentation in PDF4. My birthday reminder

DO YOU WANT IT ?

> Tech magazine, in spanish

> Organize our event in your city

> Teach technology to kids

> Top startups, agencies, entrepreneurs, websites & apps

#learn #digital

http://prvk.la/

boutique

http://h-q.co/

incubation

Care the details

Small details matters

15

Let’s eat, grandma.Let’s eat grandma.

eh?

when things are not working…

Trustness.

18Google.com/cse

Put a search engine inside your website

kujaribu kitu kipya

Know your users

users | are unfaithful

Customer purchase process.

Google

User Generated Content will scale your website 1000%

target.

….+…. = 4

Geo | where are your users ?

new & freegoogle

keywordplanner

• It basically tells you what people are searching on google every month!

• “non profit jobs” 27 000 search monthlyThis keyword can bring you exactly 157 clicks spending $10/day in Google Adwords

Find similar relevant trafficAttract similar users

Convert Fans into Users

• Connect Mailchimp with Facebook Page and get new subsribers to your newsletter!

| attract relevant users

Sheerseo.com

Find online content, blogs, twitters, magazine related to your industry (partners)

One page for each story.

Target.

One custom landing page for every

traffic source.

#tools: true social media + unbounce

50% of contentis <embeded>

favoritedor shared

Call to actions.

Forms

• #tools: wufoo

Size Matters

Mouse over effects

Unconventional is good

Give directions.

Cerveza? Limit choice.

UI design, rocks.

Optimize

In Internet, its easier to be seen than anonymous.

Let people see your number

#tool: google call to metrics

Upselling, crosselling

Easy checkout process

Apply the 80/20

Strategy

…

Social Links = SEO impact

In Internet, you don’t test, you don’t pass.

Indexability.

Seguimiento !

Think your website for chimps

Google BOTLoves; LinkSitemapstextpicturestweetsCommentsvideos

Your digital Marketing Report

woorank.com

Number 1 advice in 2014: diversification

There is LOT you can do!

Make buzz.

3 day cycle

Feedback:Recording: Testing:User exp:

Ouali’s Top #CRO Tools:

<monitoring>

Maybe the best strategy is being active outside of your website and networks.

@Ouali, with <3

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Question?

first say “Hi Ouali”, then ask

#thanks# try something new.

@ouali@webcongress