out of the lab and into the world: the dawn of consumer-ready brain sensing tech
Post on 15-Jul-2015
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Out of the Lab and Into the World: The Dawn of Consumer Brain Sensing Tech
Ariel Garten, CEO, InteraXonariel@interaxon.caChooseMuse.com
@ChooseMuse
A Sensor Revolution
Background on the Brain
Old EEG
Muse EEG
Anatomy of Muse
Clinical Grade EEG in Consumer Form
Muse ($299 MSRP)
Actichamp ($36,000 MSRP)
Levitating Chair
Premier's Innovation Awards
Bright Ideas
Inner Technology
Our Brains Need Help
11% kids diagnosedADHD 90% prescribed drugs
ADHD
2 Billion people suffer from brain based health and productivity challenges
Brain Health#1
Most anxious countryin the world: US
46.9%
Amount oftime spent with wandering mind
60-90%Doctors visitsfrom stress
Costs$600B annually
Addiction
Insufficient Sleep
Anxiety
Stress
Costs $63B annually in lost productivity
Meet Muse
Musers
Current Research Partners
Prevention and Well Being
Timeline
Costs $63B annually in lost productivity2year
s5 years 10years 20year
s
• In forward looking clinics
• 500K+ consumers• 2-5 years first FDA
approvals
• Stim Tech More Credible
• Initial Insurance Coverage
• EEG games popular
• Embedded in other devices
• Covered care• Popular to self-
monitor EEG
• Pervasive• Contextual Computing• Brain-responsive
technology
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