overcoming university branding issues-vcu: terminalfour tforum 2013

Get your Websites Under

Control – One Brand.

Presented By: Vicki Mallonee CMS Administrator

573 Unique Websites

Get your Websites Under Control – One Brand.

Only 75 were managed in a CMS

Get your Websites Under Control – One Brand.

The rest were managed in WordPress or a program like Dreamweaver.

Get your Websites Under Control – One Brand.

Get your Websites Under Control – One Brand.

Hello 1996!

Get your Websites Under Control – One Brand.

Get your Websites Under Control – One Brand.

Problems associated with inconsistencies in branding and templates.

• Misuse of logos • Training problems • Static website designs • Wasteful spending

Get your Websites Under Control – One Brand.

Get your Websites Under Control – One Brand.

Step 1: Branding Bar • Come up with a single brand for your school.

• When you can’t “force” a template, “force” a branding bar. • Mass use of the branding bar creates identity and a cohesive brand.

Get your Websites Under Control – One Brand.

Get your Websites Under Control – One Brand.

Step 2: Logo Stop logo variations by:

• Incorporating your logo in your branding bar. • Creating a set of “guidelines” for identity. • Have a review process before sites can launch.

Get your Websites Under Control – One Brand.

Get your Websites Under Control – One Brand.

Step 3: Templates • Create at least three sets of templates.

• Sell them on the move. • Did you say free?

Get your Websites Under Control – One Brand.

Get your Websites Under Control – One Brand.

Get your Websites Under Control – One Brand.

Get your Websites Under Control – One Brand.

Takeaways

• Figure out “your” brand and have only one. • Start off slow, implement a branding bar. • Have policies, they make for less questions. • Create FREE, easily customized templates. • Bye bye one on one, train as a group.

Get your Websites Under Control – One Brand.

And because they won’t have to show anyone any money…

Get your Websites Under Control – One Brand.

Questions?

Rants?

Laughter?

Tears?

Passion?