overcoming university branding issues-vcu: terminalfour tforum 2013
TRANSCRIPT
Get your Websites Under
Control – One Brand.
Presented By: Vicki Mallonee CMS Administrator
573 Unique Websites
Get your Websites Under Control – One Brand.
Only 75 were managed in a CMS
Get your Websites Under Control – One Brand.
The rest were managed in WordPress or a program like Dreamweaver.
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.
Hello 1996!
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.
Problems associated with inconsistencies in branding and templates.
• Misuse of logos • Training problems • Static website designs • Wasteful spending
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.
Step 1: Branding Bar • Come up with a single brand for your school.
• When you can’t “force” a template, “force” a branding bar. • Mass use of the branding bar creates identity and a cohesive brand.
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.
Step 2: Logo Stop logo variations by:
• Incorporating your logo in your branding bar. • Creating a set of “guidelines” for identity. • Have a review process before sites can launch.
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.
Step 3: Templates • Create at least three sets of templates.
• Sell them on the move. • Did you say free?
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.
Get your Websites Under Control – One Brand.
Takeaways
• Figure out “your” brand and have only one. • Start off slow, implement a branding bar. • Have policies, they make for less questions. • Create FREE, easily customized templates. • Bye bye one on one, train as a group.
Get your Websites Under Control – One Brand.
And because they won’t have to show anyone any money…
Get your Websites Under Control – One Brand.
Questions?
Rants?
Laughter?
Tears?
Passion?