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STRATEGIC DESIGN IN
HEALTHCARE
Patient Journey Mapping
Stefano Messori
AGENDA
The four basic steps of design and its tools.
The Design Process and tools
Documenting patient current reality/experience.
Patient Journey Mapping
Becoming designers of heath.
Developing the mindset of the designer
Developing a patient-centric approach to Healthcare.
Design in Healthcare
Stefano Messori
AGENDA
DESIGN IN
HEALTHCARE
Developing a patient-centric approach toHealthcare.
Becoming designers of health:
from providers of medicines (current solution) to understanding the root cause
(behavioural) of a disease.
AGENDA
The four basic steps of design and its tools.
The Design Process and tools
Developing a patient-centric approach to Healthcare.
Design in Healthcare
Stefano Messori
AGENDA
4-S
TE
P
MO
DE
LObserve patients in their native environment to spot un-articulated needs.
OBSERVATION
Come up with a portfolio of possible concepts/solutions.
IDEATION
Hand a working prototype over to patients and observe their reactions and the usethey make of it.
TESTING
Transform a 'concept' into an artifact (minimal investment) so that users canexperience and feel the product or service.
PROTOTYPING
Stefano Messori
AGENDA
The four basic steps of design and its tools.
The Design Process and tools
Documenting patient current reality/experience.
Patient Journey Mapping
Developing a patient-centric approach to Healthcare.
Design in Healthcare
Stefano Messori
AGENDA
AGENDA
The four basic steps of design and its tools.
The Design Process and tools
Documenting patient current reality/experience.
Patient Journey Mapping
Becoming designers of heath.
Developing the mindset of the designer
Developing a patient-centric approach to Healthcare.
Design in Healthcare
Stefano Messori
AGENDA
DESIGNMINDSET
Acquiring the mindset of the designer.
Accepting failure & failing fast and cheap.
3.
Shifting attention from our product/service tothe user.
1.
2.
From constraints to new possibilities.
Stefano Messori
I facilitate a strategic design
agenda in organisations
pursuing organic growth. Stefano Messori
Design Strategist
Online Trainer & Facilitator
Stefano Messori
Get started implementing a Strategic Design agenda in your
organisation - become a designer of health.
THANK YOU!
Stefano MessoriDesign Strategist
Online Trainer & Facilitator
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