padify - digital innovation challenge

PadifyBeautifully simple app publishing

PRACTICALWORKFLOW

CREATIVEFREEDOM

MOBILE FRIENDLY

PRACTICALWORKFLOW

Publishers need to continue to deliver print into a declining market while building up digital • Do more with the same resource • Minimise manual labour and hidden costs • Avoid high switching costs

• Nothing to install • Access anywhere • No developers needed • Get up and running immediately

PRACTICALWORKFLOW PADIFY LIVES IN THE CLOUD

Padify

PADIFY EATS CONTENT FROM ANYWHEREPRACTICALWORKFLOW

Padify

• No time consuming copy and paste • Content does not have to be structured or tagged

PADIFY PLAYS NICELY WITH OTHERSPRACTICALWORKFLOW

• One click publishing to container apps • Export HTML5 or EPUB3 • Push content into Drupal or other CMS • Publish into any hybrid reader: Phonegap,

Pugpig, Adobe DPS, etc • Can generate replica apps

NEW!

PADIFY ALREADY WORKS FOR MANYPRACTICALWORKFLOW

• Rising expectations from consumers and brands • In a sea of content, more important than ever for

publishers to establish quality • Not enough to squirt through templates

CREATIVEFREEDOM

PADIFY HAS VISUAL PAGE LAYOUT ✓ Creative control over typography & layout ✓ Design around your content right on the page ✓ Create and save styles on the fly ✓ Create responsive layouts without writing code

CREATIVE FREEDOM

Drag resize grid layout

CREATIVE FREEDOM

PADIFY HAS BUILT-IN INTERACTIVITY ✓ Smart animations ✓ Video and audio ✓ Hotspots and popovers ✓ Photo galleries and layered content ✓ Support for custom interactions

Drag one photo onto another

Bingo! Instant photo gallery

CREATIVE FREEDOM

NO DEVELOPERS NEEDED TO: ✓ Start a new app or edition ✓ Save text and boxout styles ✓ Create reusable layouts ✓ Add your custom fonts ✓ Add video and other interactions

MOBILE FRIENDLY

• Massive growth in mobile device ownership and content consumption

• Replica editions (PDFs) are rubbish on smartphone screens

MOBILE FRIENDLY

2013

2007

PCs

Smartphones & tablets

1.2bn unit sales

MOBILE FRIENDLY

MOBILE FRIENDLY PADIFY GIVES YOU A PHONE EDITION FOR FREE

Design for tablet

Automatically letterbox on big screen

Automatically go single column on small screen

Automatic single column layout for smartphone

Instant preview for device and orientation

MOBILE FRIENDLY

✓ Built-in responsive grids ✓ Automatic reflow to single

column on smartphone screens ✓ Automatic heading refitting ✓ Instant preview

PRACTICALWORKFLOW

CREATIVEFREEDOM

MOBILE FRIENDLY

Padifypadify.net@PadifyApp