padify - digital innovation challenge
DESCRIPTION
Here's our winning presentation from the Digital Innovation Challenge held at Publishing Expo in London, Feb 2014. This is a slightly simplified version with the animation and videos stripped in the interests of sharing more widely.TRANSCRIPT
PadifyBeautifully simple app publishing
PRACTICALWORKFLOW
CREATIVEFREEDOM
MOBILE FRIENDLY
PRACTICALWORKFLOW
Publishers need to continue to deliver print into a declining market while building up digital • Do more with the same resource • Minimise manual labour and hidden costs • Avoid high switching costs
• Nothing to install • Access anywhere • No developers needed • Get up and running immediately
PRACTICALWORKFLOW PADIFY LIVES IN THE CLOUD
Padify
PADIFY EATS CONTENT FROM ANYWHEREPRACTICALWORKFLOW
Padify
• No time consuming copy and paste • Content does not have to be structured or tagged
PADIFY PLAYS NICELY WITH OTHERSPRACTICALWORKFLOW
• One click publishing to container apps • Export HTML5 or EPUB3 • Push content into Drupal or other CMS • Publish into any hybrid reader: Phonegap,
Pugpig, Adobe DPS, etc • Can generate replica apps
NEW!
PADIFY ALREADY WORKS FOR MANYPRACTICALWORKFLOW
• Rising expectations from consumers and brands • In a sea of content, more important than ever for
publishers to establish quality • Not enough to squirt through templates
CREATIVEFREEDOM
PADIFY HAS VISUAL PAGE LAYOUT ✓ Creative control over typography & layout ✓ Design around your content right on the page ✓ Create and save styles on the fly ✓ Create responsive layouts without writing code
CREATIVE FREEDOM
Drag resize grid layout
CREATIVE FREEDOM
PADIFY HAS BUILT-IN INTERACTIVITY ✓ Smart animations ✓ Video and audio ✓ Hotspots and popovers ✓ Photo galleries and layered content ✓ Support for custom interactions
Drag one photo onto another
Bingo! Instant photo gallery
CREATIVE FREEDOM
NO DEVELOPERS NEEDED TO: ✓ Start a new app or edition ✓ Save text and boxout styles ✓ Create reusable layouts ✓ Add your custom fonts ✓ Add video and other interactions
MOBILE FRIENDLY
• Massive growth in mobile device ownership and content consumption
• Replica editions (PDFs) are rubbish on smartphone screens
MOBILE FRIENDLY
2013
2007
PCs
Smartphones & tablets
1.2bn unit sales
MOBILE FRIENDLY
MOBILE FRIENDLY PADIFY GIVES YOU A PHONE EDITION FOR FREE
Design for tablet
Automatically letterbox on big screen
Automatically go single column on small screen
Automatic single column layout for smartphone
Instant preview for device and orientation
MOBILE FRIENDLY
✓ Built-in responsive grids ✓ Automatic reflow to single
column on smartphone screens ✓ Automatic heading refitting ✓ Instant preview
PRACTICALWORKFLOW
CREATIVEFREEDOM
MOBILE FRIENDLY
Padifypadify.net@PadifyApp