pandora radio analysis
Post on 29-Nov-2014
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Industry Media
Clear channel, XM radio, CBS, Pandora
Online streaming
Marketing 4P
• Word of mouth, social network
• Website • Cell-phone app
• Free or $36/year
• Internet radio
Product Price
PromotionPlace
Primary research
• 50 USC students
• They don’t use it actively
How? High School
Operations
Proximity to: Partners i.e.
Universities
Future: London
Accounting I.
17002 6343
171988 8336
099340
8766662012
0424
65788
4957761200
99009
Accounting II.
Recommendations:
Offline station Revenues
Social Media Expenses
17002 6343
171988 8336
099340
8766662012
0424
Social responsibility
Non-profits
Benefit concerts
Donate instruments
Secret Sauce
Music Genome Project
We recommend:
Thank you!
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