paranoid apptivity don't freak me out by @philipmaloney

P A R A N O I D A P P T I V I T YDon’t Freak Me Out!

Phil Maloney @philipmaloney

AGE OF CONTEXT Mobile, Sensors, Data and the Future of Privacy

!Robert Scoble & Shel Israel, 2013

FIVE FORCESMobile

Social Media Big Data Sensors

Location-based Services !!

“The Age of Context: Mobile, Sensors, Data and the Future of Privacy” Robert Scoble & Shel Israel, 2013

BASIC PRINCIPLE: !

The more we share, the more we receive

Pinpoint MarketingQuantified Self

Health Monitoring Security + Automation

Travel

Shopping Dating

Lifelogging

Entertainment

“Sometimes you want to go where everybody knows your name”

“FREAKY LINE”The limit beyond which people just don't like sharing

information with others on the Internet !!

EVERYONE HAS THEIR OWN FREAKY LINE

CROSSING THE FREAKY LINE• Anticipatory Computing

• Persistent Ambient Sensing

• Free Apps - Ad Networks

• Social Networks

• Tracking apps?

LOCATION TRACKINGACTIVE

!Foursquare

Google Maps Strava

Facebook !

PASSIVE !

Camera App Siri

Placeme Moves

!

iOS 7 FREQUENT LOCATIONS

IT DOESN’T HAVE TO BE THIS WAY…

Heyday App hey.co

VALUE PROPOSITIONS

Heyday App hey.co

Citymapper App citymapper.com

CLEAR LANGUAGE

IN-APP CONTROL

RoveSpotify

ANDROID + WINDOWS DO IT DIFFERENTLY…

BUILD TRUST• Value Propositions

• Easy-to-read language, personality

• Minimise personal data requests (iOS) - Story building

• Provide overrides in-app e.g Location Tracking

• Privacy controls

• Give user control of their data

Portrait of “Millennials”, Geography of Youth Project geographyofyouth.org

CONSIDER YOUR AUDIENCE

Thanks! !

@philipmaloney philmaloney@gmail.com

“The Age of Context: Mobile, Sensors, Data and the Future of Privacy” Robert Scoble & Shel Israel, 2013

http://scobleizer.com

References

https://www.appthority.com/appreport.pdf

Heyday hey.co

Citymapper citymapper.com

Rove roveapp.com

Moves moves-app.com