pardot elevate 2012 - the science behind successful & sustainable online events & user...

Building Successful and Sustainable Webcasts and User Groups

Amanda Anderson Marketing Manager, Epicom

The Epicom Team

The Problem?

User Groups

Decline In Membership

Revamping the User Group

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May-­‐11   Aug.  -­‐  2011  

Attended  Online  Attended  

What Do Your Attendees Want?

Webcast Promotion

“You Are Not Alone”

0%  

5%  

10%  

15%  

20%  

25%  

30%  

35%  

Average  Email   September  Email  

Open  Rate  

Click  Through  Rate  (CTR)  

Number  of  Direct  Replies  40  

Replies  

Subject Lines Really Do Matter

Content Matters More Than Length

Be Real In Your Promotion & Webcast

Interaction

SMS Text Messaging DEMO ������

Go to this URL and fill in the form: ���goo.gl/qABaB

Plan Ahead & For Everything

The Difference is in the Details.

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Dec-­‐11   Feb.  12   Mar-­‐12   May-­‐12   Jul-­‐12   Sep-­‐12  

Registered  

Attended  Average  Attendance  at  In-­‐Person  Events  Prior  to  Dec.  2012  

Simply Promote & Promote Simply.

Don’t Try To Do It All.

Be Real.

Promote Interaction.

Be Prepared.

amanda@epicom.com (512) 782-0007

www.epicom.com

Follow us on Twitter : @epicomcorp

Thank You!