parle agro grp4 (1) (1)

PARLE AGROGroup Members:

Abhijeet Dash UM14001

Aditi Sahu UM14006

Esha Epsita UM14024

P. Goutam Prasad Rao UM14037

Pavan Shenoy UM14040

Robin Karlose UM14044

Parle Agro, founded in 1984 is an Indian private limited company, headquartered in

Mumbai

Business Verticals:

• Beverages,

• Packaged Drinking Water

• Foods

• PET Preforms

A 2500 CR + organization with a network spanning 76 manufacturing facilities, 3500

channel partners and 6 lakh outlets.

Popular brands of the company

include Frooti, Appy Fizz, Appy,

Frio, Dhishoom and Café Cuba among

others.

O V E R V I E W

Parle Agro

Beverages

Appy Fizz

Grappo Fizz

Frooti

Appy

Frio

Dhishoom

Food

Hippo

Buttercup

Mintrax

Softease Mithai

PET Business

ML- 27

Packaged Drinking Water

Bailey (Mineral)

P

R

O

D

U

C

T

M

I

X

MARKET SHARE

Frooti captures a market share of

85% and 33% in the Tetra Pak and PET

category

With market share of nearly 70% Appy

is the market leader in apple nectar category.

DISTRIBUTION NETWORK

PLAYERS

The Parle Agro distribution network has

essentially the following levels of distribution:

Parle Plants

Wholesalers and Distributers

Carry Forward Agents

Retailers

DISTRIBUTION CHANNELSCompany

Office (Mumbai)

Parle Agro Plant

(Khurdha)

Carry Forward Agency (Laxmi

Agency)

Sub-Retailer Bhubaneswar

SnacksSub-Retailer

Multi-Brand Retailer

Distributing Agency

Multi-brand Retailer

CARRY AND FORWARDING

AGENCY Slow moving product – Café

Cuba, Appy Fizz

Medium moving product - Appy

Fast moving product – Frooti,

Bailey

Modern Trade- HORECA (Hotel,

Restaurants, Café) , Organized

Retailers

General Trade- Plant, CFA,

Retailer, DistributorCFA

Organized Retail

Super Stockist

Channel Partner

ORGANISED RETAIL

•The organised retail stores (Reliance Fresh, Big Bazaar etc.) are catered to by CFAsSource

•Product sales mix include Appy, Appy Fizz and Frooti

•Frooti is fast moving and Appy and Appy Fizz are slow moving products

•Margin provided is 20-30%

Sales Mix

•10-12% discount on 1.2 L Frooti pack during off season

•20-30% discount on 1.2 L Frooti pack during summer season

•Volume discount on purchase of 12 packs

Promotion schemes:

•Frooti placed on shelves at eye-level for increased visibilityDisplay and

Merchandising

•Re-ordering depends on threshold value

•SAP IS used for inventory replenishmentReordering Frequency and Size

MULTI BRAND RETAIL

Parle Agro Ltd.

CFARetail

Stockist

Multi-brand Outlet

Customer

Big Bazaar Reliance Fresh The World

UNORGANISED RETAIL

•Unorganised retailers are the traditional Kirana stores, convenience stores or owner manned general stores

•Catered to by CFAsSource

•Product sales mix include Appy, Appy Fizz and Frooti

•Frooti is fast moving and Appy and Appy Fizz are slow moving products

•Margin provided is 8-10%

Sales Mix

•Volume discount – 2 pieces free on 1 case of product

•Fridge with Frooti sticker provided by Company

Promotion schemes:

•No floor plan or visual display scheme except Frootisticker on FridgeDisplay and

Merchandising

•Product replenishment done by Company salepersonbased on availability and requirementReordering

Frequency and Size

UNORGANISED RETAIL

Parle Agro Ltd.

CFARetail

StockistUnorganised

retailCustomer

Kirana StoreConvenience

StoreFridge with Frooti

sticker

DISTRIBUTION CHANNEL STRATEGY FOR BAILEY

Direct and Modern Channel

Bottling plant at Kesingha, Kalahandi

Wholesaler stacks in cases from various manufacturers

Sales to large hotels and corporate and marriage functions

Smaller grammage of Bailey due to low demand

Fast Moving Goods: Aquafina, Kinley and Aqua Advance

Margin: Rs. 7-8 per case

MODERN TRADE AND ALTERNATE CHANNELS

Retail Chain Local Outlet

(Reliance Fresh

Bhubaneswar)

Retail Chain Distribution

Headquarters (Pahala

Bhubaneswar)

Parle Agro Headquarters

(Mumbai)

Parle Agro Regional Plant

(Khurda)

Deliver GoodsStock Requisition Order

Delivery Order to Local Plant

Purchase Order

FIELD TRIP IMAGES

REFERENCES1.Parle Agro Office

Rajeev Kumar Swain(Sr. Hr. Executive)

Mob: 7873055166

2. M/s Laxmi Logistic (C&F)

Nrusinghanath Swain

Mob:7381064777

3.Plant

Mr. Alok

Mob: 9178462960

4. Reliance Fresh(Organised Store)

Subhendu ku. nayak

7894447831

5.Ashok Kumar Sahu (Shopkeeper)

Mob:9178321308

R.R Agency

Mob: 9437132074

Thank You