parle agro grp4 (1) (1)
TRANSCRIPT
PARLE AGROGroup Members:
Abhijeet Dash UM14001
Aditi Sahu UM14006
Esha Epsita UM14024
P. Goutam Prasad Rao UM14037
Pavan Shenoy UM14040
Robin Karlose UM14044
Parle Agro, founded in 1984 is an Indian private limited company, headquartered in
Mumbai
Business Verticals:
• Beverages,
• Packaged Drinking Water
• Foods
• PET Preforms
A 2500 CR + organization with a network spanning 76 manufacturing facilities, 3500
channel partners and 6 lakh outlets.
Popular brands of the company
include Frooti, Appy Fizz, Appy,
Frio, Dhishoom and Café Cuba among
others.
O V E R V I E W
Parle Agro
Beverages
Appy Fizz
Grappo Fizz
Frooti
Appy
Frio
Dhishoom
Food
Hippo
Buttercup
Mintrax
Softease Mithai
PET Business
ML- 27
Packaged Drinking Water
Bailey (Mineral)
P
R
O
D
U
C
T
M
I
X
MARKET SHARE
Frooti captures a market share of
85% and 33% in the Tetra Pak and PET
category
With market share of nearly 70% Appy
is the market leader in apple nectar category.
DISTRIBUTION NETWORK
PLAYERS
The Parle Agro distribution network has
essentially the following levels of distribution:
Parle Plants
Wholesalers and Distributers
Carry Forward Agents
Retailers
DISTRIBUTION CHANNELSCompany
Office (Mumbai)
Parle Agro Plant
(Khurdha)
Carry Forward Agency (Laxmi
Agency)
Sub-Retailer Bhubaneswar
SnacksSub-Retailer
Multi-Brand Retailer
Distributing Agency
Multi-brand Retailer
CARRY AND FORWARDING
AGENCY Slow moving product – Café
Cuba, Appy Fizz
Medium moving product - Appy
Fast moving product – Frooti,
Bailey
Modern Trade- HORECA (Hotel,
Restaurants, Café) , Organized
Retailers
General Trade- Plant, CFA,
Retailer, DistributorCFA
Organized Retail
Super Stockist
Channel Partner
ORGANISED RETAIL
•The organised retail stores (Reliance Fresh, Big Bazaar etc.) are catered to by CFAsSource
•Product sales mix include Appy, Appy Fizz and Frooti
•Frooti is fast moving and Appy and Appy Fizz are slow moving products
•Margin provided is 20-30%
Sales Mix
•10-12% discount on 1.2 L Frooti pack during off season
•20-30% discount on 1.2 L Frooti pack during summer season
•Volume discount on purchase of 12 packs
Promotion schemes:
•Frooti placed on shelves at eye-level for increased visibilityDisplay and
Merchandising
•Re-ordering depends on threshold value
•SAP IS used for inventory replenishmentReordering Frequency and Size
MULTI BRAND RETAIL
Parle Agro Ltd.
CFARetail
Stockist
Multi-brand Outlet
Customer
Big Bazaar Reliance Fresh The World
UNORGANISED RETAIL
•Unorganised retailers are the traditional Kirana stores, convenience stores or owner manned general stores
•Catered to by CFAsSource
•Product sales mix include Appy, Appy Fizz and Frooti
•Frooti is fast moving and Appy and Appy Fizz are slow moving products
•Margin provided is 8-10%
Sales Mix
•Volume discount – 2 pieces free on 1 case of product
•Fridge with Frooti sticker provided by Company
Promotion schemes:
•No floor plan or visual display scheme except Frootisticker on FridgeDisplay and
Merchandising
•Product replenishment done by Company salepersonbased on availability and requirementReordering
Frequency and Size
UNORGANISED RETAIL
Parle Agro Ltd.
CFARetail
StockistUnorganised
retailCustomer
Kirana StoreConvenience
StoreFridge with Frooti
sticker
DISTRIBUTION CHANNEL STRATEGY FOR BAILEY
Direct and Modern Channel
Bottling plant at Kesingha, Kalahandi
Wholesaler stacks in cases from various manufacturers
Sales to large hotels and corporate and marriage functions
Smaller grammage of Bailey due to low demand
Fast Moving Goods: Aquafina, Kinley and Aqua Advance
Margin: Rs. 7-8 per case
MODERN TRADE AND ALTERNATE CHANNELS
Retail Chain Local Outlet
(Reliance Fresh
Bhubaneswar)
Retail Chain Distribution
Headquarters (Pahala
Bhubaneswar)
Parle Agro Headquarters
(Mumbai)
Parle Agro Regional Plant
(Khurda)
Deliver GoodsStock Requisition Order
Delivery Order to Local Plant
Purchase Order
FIELD TRIP IMAGES
REFERENCES1.Parle Agro Office
Rajeev Kumar Swain(Sr. Hr. Executive)
Mob: 7873055166
2. M/s Laxmi Logistic (C&F)
Nrusinghanath Swain
Mob:7381064777
3.Plant
Mr. Alok
Mob: 9178462960
4. Reliance Fresh(Organised Store)
Subhendu ku. nayak
7894447831
5.Ashok Kumar Sahu (Shopkeeper)
Mob:9178321308
R.R Agency
Mob: 9437132074
Thank You