Power Pegs Innovative Mobile Technology

ACKNOWLEDGEMENT

In the course of this project many people have helped us to gain insights and information. The least we can do is acknowledge their help here and hope that any inadvertent omission may be forgiven. However, it would not have been really possible without the support and kind help of many institutes, organizations and individuals. We would like to extend our sincere gratitude to all of them.

We would like to record our great debt to Prof. Rahul Pandey for his guidance and awakening our interest as well as for teaching necessary concepts that were helpful while carrying out this project. We would also like to thank DIAC and Dubai Knowledge Village, where helpfulness is combined with knowledgeability, for giving us the permission to carry out the survey also we are thankful to many students who patiently co-operated with us, gave their valuable time to fill up the survey. We owe a deep debt of gratitude to our parents and our college IMT Dubai.

ContentsINTRODUCTION3SURVEY4FORECASTING DEMAND4HOUSE OF QUALITY6SWOT ANALYSIS7RISK ANALYSIS9PROTOTYPE11APPENDIX12

INTRODUCTION

Weve all been there youre out, youve got a million things on the go, and you need your smart phone to make a call, send an email, or look at a map, or the real classicyou need to locate a message with the info as to where it is youre actually supposed to be goingand, alas, your batterys dead. Damn!!

Now the old solution was maybe go sit in your car in some parking garage to use your car charger, or maybe sit and wait in a food court somewhere where you miraculously found an outlet to plug into. You dont like to admit it, but in many cases youre screwed without your smart phone. So whats the new solution to this? Power Peg

One of the most tiresome features of a Smartphone is its battery life, due to the myriad number of applications which sometimes run simultaneously. In most of the Smartphone after extensive use the battery becomes dead after at most 8 hours. To address this problem we have come up with an innovative idea of a technology which can tap into the excess energy of a Smartphone to another phone whose battery life has been exhausted.

We are basically charging one phones battery with the help of another battery. We will set up a power bank using control circuitry. Now this can be achieved via a USB cable or wirelessly using infrared technology.

This controlled circuitry will make the transfer of charge from one phone to the other possible and will also control the amount of charge. It will depend on the power rating of the battery of the two devices. It will also depend on the efficiency of the two devices (that is the power lost due to resistance). It will also depend on the potential difference between the two devices.

This is an unexplored technology. Thus we hope to find its practical application in day to day life.

SURVEY

After developing the idea, the next step was to take the views of the prospect customers. We talked to few customers, asked them open-ended questions. We explained our technology to the customers and then asked them to fill a short questionnaire. The questionnaire is attached in the Appendix.

We surveyed 50 people and amazingly 90% of them were willing to adapt this technology. Also, many. The other 5% were skeptic regarding the functioning of technology and its effects on the mobile phone.

Based on the results of survey, we will forecast the demand and developed its House of Quality.

FORECASTING DEMAND

While its easy to predict past success, it isnt easy to predict future winners.

Forecasting the demand for the new products has become very important in the competitive world. Although it isnt easy to forecast the demand, but getting a brief idea of whats going to happen in the future makes the present a little more comfortable.

The importance and advantages of forecasting the demand are as follows:

1. Demand forecasts gives the idea of how much to produce thus it helps the producer to avoid the problem of underproduction and the loss of potential customers to the competitors. It also helps to avoid the problem of overproduction and the corresponding need to cut the price and profits.

2. Using Economies of Scale, demand forecasts helps the producers to project the future costs in business. A business which has a high fixed costs, the unit costs decreases as the volume of production increases thus making the cost as a function of size and rate of sales growth.

3. The payback on the investment can also be determined by the help of demand forecasts

4. Demand forecasts also helps the producers to make his pricing and advertising decisions.

5. Demand forecasts helps the producers to determine the competitiveness of his market.

To forecast the demand of our technology, we will use the Bass Diffusion Model. The two main buyers in the Bass Diffusion Model are innovators and imitators.

Innovators are the customers who learn about the new products from sources other than previous adopters, such as from advertising.

Imitators are the customers who learn about the new products from previous adopters.

According to Bass Model, the number of new adopters during time period t, S(t), equals

[p + (q/m)nt-1][m-nt-1]

Where p is the likelihood that an innovator will adopt,

q is the likelihood that an imitators will adopt,

m is the total number of adopters that will never be exceeded,

nt-1 is the cumulative number of adopters of the product through the previous time period.

Based on the survey, the rate of adoption by innovators is 0.9, the market size is 1 Billion or 1000 million (Android Users), and no one has yet adopted the product. The number of adopters in the year would be predicted to be:

(0.90 + (q/1000)x0) x (1000-0) = 0.90 x 1000 = 900 million customers.

It is a huge number, even if we consider some margin of error due to the service, it will still be a huge number and the only reason for this huge number is due to the increase in the number of android users. In last 2 years, 600 million customers adopted Android OS. In 2012, the number was a little above 400 million users. It is incredible to see the number crossing the 1 billion mark thus giving us huge opportunities.

HOUSE OF QUALITY

Based on the survey and interviews. We have also developed its house of quality. The survey and interviews helped us in providing what a customer wants from this technology.

Click on the Excel icon below to view the House of Quality

SWOT ANALYSIS

Strengths:

Solves the basic problem of smart phones i.e. Battery problem

Can be operated both by USB cable or wireless

One touch operation, less complication.

Weaknesses:

To operate wireless, phones must be kept very close with almost zero spacing between them. Thus it would difficult to operate the phone while running this technology in the background

If operated via USB cable, some energy less may occur due to the resistance of the wire. Although the energy lost wont be too much

If operated wirelessly, transfer will be a little slow as compared to the transfer via USB cable

The phone from which the charge is being transferred may have the heating problem during the transfer.

Opportunities:

More than one billion android users, thus huge target market

Can also be expanded for ios and Windows users

Using the same concept, this technology can also be expanded for laptops

The number of smartphone users are expected to increase at much greater rate giving us huge opportunities

Threats:

The prominent mobile phone manufacturers like Samsung, Sony and others can come up with much more advanced technology using the same concept due to their brilliant R&D facilities

The smartphone manufacturers may refuse to adopt this technology with the fear that it may damage the phone

RISK ANALYSIS

Risk Reward Framework for Assessing and Selecting Innovation Projects

2

2

4

1

4

4

17

Intended Market

Rate (1

-

5)

Customer behavior & decision making

Process will be...

Our sales

And distribution activity will be...

The competitors will be...

Our brand promise is...

Our current customer relationships are...

Our knowledge of competitors behavior is...

TOTAL (x

-

Coordinate):

1

2

3

4

5

Same as in

present

market

Totally

different

from

present

market

1

2

3

4

5

Highly

relevant

Not at all

relevant

2

4

5

4

2

2

5

24

Product / Technology

Rate (1

-

5)

Our current development capability is...

Our technology

Competency is...

Our

IP protection is

..

Our manufacturing & service delivery system is...

Required

Knowledge and science bases are

..

Necessary

Product and service functions

Are

Expected

Quality standards are

..

TOTAL

(y

-

Coordinate):

1

2

3

4

5

Fully

applicable

Not

applicable

1

2

3

4

5

Identical

to current

offerings

Totally

different

from

current

offerings

For Our candidate innovation, we provided ratings on above tables. Then weve positioned our innovation project on the below matrix. Indicated it by a dot (circle).

Intended Market

Product / Technology

Same as

Present

New to

Company

Adjacent to

Present

6

30

7

35

Same as

Current

Offerings

New to

Company

Adjacent

To current

Offerings

25

-

40%

40

-

50%

45

-

60%

60

-

75%

75

-

95%

The above Risk Matrix analysis shows us that the expected probability of failure of our innovative idea lies between 45% to 60 %. Because of the newness of the technology thats similar to current power banks along with innovative usage and newness in concept of integrating it with mobile. But high risks also means high returns in business. Thus a model prototype can be launched with the help of related technical industries and the completed prototype can be further accessed with the customers feedback on the same.

PROTOTYPE

As a prototype, we have made a video simulation to depict how the technology would work. A video simulation is a most efficient way to demonstrate the technology, since it will be very difficult to make the actual technology with any proper R&D facilities.

The size of the video was very large, so we have uploaded the video on the YouTube and we are providing the link here. Please click on the link below to view the video simulation.

VIDEO SIMULATION OF A MOBILE TECHNOLOGY

(https://www.youtube.com/watch?v=73UWI-rPJ-4)

APPENDIX

CUSTOMER SURVEY (QUESTIONNAIRE)

1.) Do you face battery discharge problem in day to day life?

a.)Agree b.)Disagree c.)Neither agree nor disagree

2.) Would you prefer the technology?

a.)Yes b.) No c.) Cant say

3.) How do you rate battery discharge problem?

a.)Highly problematic b.)Problematic c.)Not problematic d.)Least problematic

4.) Which mode of charge transfer youll prefer?

a.)Wireless b.)Via USB cable

5.) Would you buy such mobile with this technology?

a.)Strongly Agree b.)Agree c.)Neither agree nor disagree d.)Disagree e.)Strongly Disagree

6.) How likely youll use this technology?

a.)Very frequently b.)Frequently c.)Less frequently d.)Never

7.) How you overall rate the technology usability?

a.)Very important b.)Important c.)Not important d.)Least important

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HOQ_MOBILE

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