partnering for global impact - lugano 2013
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Bas HoefmanFounder and Director
Lugano, July 11th, 2013
• Growth of mobile technology/communications
• Founded as NGO in 2008
• Social mobile service & content provider
• Develops interactive and incentive mobile tools
• Pioneer in mHealth in Africa
MissionEmpower citizens by unleashing the potential of mobile telephony to provide and collect information, increase awareness and knowledge levels, enhance transparency and strengthen advocacy.
Simple in concept, powerful in result
Mbarara, Valentine’s Day 2008 Target: 15.000 Celtel subscribers HIV/AIDS Quiz Results: 20 % response rate Uptake in HCT of +40% at AIC Built our own platform + toll free short
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Mbarara, Valentine’s Day 2008 Target: 15.000 Celtel subscribers HIV/AIDS Quiz Results: 20 % response rate Uptake in HCT of +40% at AIC Built our own platform + toll free short
code
First TTC program
• Behavioral Change Campaigns
mHealth, mEducation, mAgriculture, mEnvironmental, cash transfers, Social Media
• Research
Customer & consumer, Social
• Accountability Reporting
Citizen monitoring, opinion polling, mTracker
Areas of Expertise
“Love me, Parents”
Healthy Pregnancy and Safe Motherhood
Campaign
Area of Expertise: Behavioral change
SMS SURVEYS INTERNET SURVEYS
PHONE CALL SURVEYS
MOBILE DATA COLLECTION
APPLICATIONS
PROFILED DATABASE
(RESEARCH PANEL)
REAL-TIME ACCESSIBLE & TRUSTWORTHY
RESULTSVISUALISATION TOOL
Area of Expertise: Research
Five years of change
• Social enterprise: profit making, but we only work for causes that improve people’s lives
• B2B revenue model
• TTC facilitates dialog between organizations and audience
• To focus on social impact
Social Enterprise
Social impact
• Developing internal measurement system• Connected with our project cycle
management system MacGyver• To judge results with simple rating system
Valid and representative data, substantiation regarding the impact
• Investment: 1,6 million USD • 4 new country offices• TTC will generate a SROI of 200%
2013-2018
Through Partnering
Thank youIdeas, suggestions, questions?
Bas HoefmanFounder and Director
bhoefman@texttochange.com Mobile: +31624230537
http://www.texttochange.com
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